Suzuki Philippines recently held its 2025 National Aftersales Skills Competition, bringing together dealership teams across the country to assess technical capability, customer handling, and parts management in a structured, competitive setting.
The event was held at the Suzuki Auto Sta. Rosa and featured service technicians, service advisors, customer relations officers, and spare parts personnel worked through a series of practical and technical challenges. Participants were grouped according to their respective dealerships, with only the top five teams advancing to the final round after initial evaluations.
Suzuki Auto Matina emerged as the overall champion, with its team demonstrating consistent performance across all competition segments. The winning team included Customer Relations Officer Ayessa L. Orbeta, Parts Supervisor Jan Oscar Edward Mariano, Service Advisor Robin Jan T. Vallescas, and Service Technician Helberto G. Bangcas Jr. Suzuki Auto Taytay placed second, followed by Suzuki Auto Kalookan in third place, rounding out the podium.
According to Suzuki Philippines’ Automobile Service Department Head Engr. Rommel Cabanela, the competition was designed to go beyond technical assessment and highlight how after-sales teams contribute to consumer trust and service consistency. He noted that the scenarios presented during the event reflect real-world dealership challenges that require both individual skill and teamwork.
Spare Parts Department Head Nonito Dayandante pointed out that the competition also emphasized customer care and parts operations, areas that often work behind the scenes but are just as important for dealership efficiency. He encouraged participants to apply what they’ve learned from the competition to their day-to-day operations, particularly in adapting to changing customer expectations and industry demands.
For Yukio Sato, General Manager of After Sales Services and Marine Division, the competition underscored the role of after-sales personnel in delivering consistent ownership experiences. He said the event demonstrated the discipline and professionalism expected across Suzuki’s nationwide dealer network.
The 2025 Suzuki National Aftersales Skills Competition served as both a benchmark and a development exercise, reinforcing Suzuki Philippines’ focus on maintaining service standards while recognizing the workforce that makes things work to the highest quality and efficiency.
