Radar EV Pickup expands market reach with new Cebu dealership

Radar EV Pickup PH Cebu dealership_1
Photo: Radar EV Pickup PH

Radar EV Pickup Philippines, which is among the car brands under UAAGI Auto Group, has expanded its market reach as it has officially opened its Cebu dealership.

The brand’s Cebu dealership is in partnership with Pacific Autoworld Inc. of the Borromeo Group of Companies. Through this, Radar EV Pickup PH expects to make its new energy vehicle model lineup more accessible and closer to motorists across the Visayas. 

The dealership follows the partnership agreement signed earlier this year between Radar EV Pickup PH Brand Head Franz Decloedt and Pacific Autoworld Inc. President Marco Borromeo. The brand’s Cebu dealership is the fourth UAAGI-distributed brand to partner with Pacific Autoworld Inc. in Cebu, joining a lineup that already includes BAIC, Chery, and Jetour.

The Radar Cebu dealership is located at Gov. M. Cuenco Avenue corner J. Panis Street, Banilad, Cebu City. It is said to feature a modern showroom that highlights the Radar RD6 Econ battery electric vehicle (BEV), as well as the Radar RD6 EM-P 4WD plug-in hybrid electric vehicle (PHEV). Of note, the Radar RD6 comes with up to a five-year or 150,000-kilometer bumper-to-bumper warranty, along with an 8-year or 200,000-kilometer high-voltage battery warranty. 

Radar EV Pickup PH Cebu dealership_2
Photo: Radar EV Pickup PH

Meanwhile, the Cebu dealership also comes with a fully equipped aftersales facility with five service bays, enabling efficient maintenance and quality vehicle care.

The dealership’s inauguration was attended by executives from Pacific Autoworld Inc. and the Borromeo Group of Companies, including President Marco Borromeo, Borromeo Motoring Group Director Paolo Borromeo, and Borromeo Motoring Group Founder Max Borromeo. 

Joining them were Radar EV Pickup PH Brand Head Franz Decloedt, UAAGI Auto Group Chief Marketing Executive and Senior Vice President Lyn Buena, UAAGI Deputy Director Joshua Sytin, and UAAGI Dealer Development Department Director Engr. Marvin Martinez.

Interested individuals may visit the showroom to explore the RD6 EV pickups, book a test drive, or inquire about the brand’s electrified pickup offerings. For inquiries, customers may contact the dealership at 09209632471. 

Radar EV Pickup PH Cebu dealership_3
Photo: Radar EV Pickup PH

Autocar’s Take

Radar EV Pickup Philippines is determined to expand its market reach, as it has now opened its Cebu dealership. With this, the car brand expects to make its products more accessible and closer to more potential clients, especially in Cebu and across the Visayas. Radar EV Pickup PH intends to do its market or network expansion right by partnering with Pacific Autoworld Inc. of the Borromeo Group of Companies. As such, Borromeo is backed by 25 years of automotive expertise, which is why Radar EV PH said that it is the ideal partner to introduce Radar to Cebu.

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Martin Aguilar

Martin Aguilar

Martin is a BA Literature graduate from the University of the Philippines Diliman. Aside from his interest in cars, Martin enjoys reading crime novels while drinking black coffee. With over a decade of experience writing about cars, he has explored different sides of the automotive industry. He even gave car review video hosting a try, going by the nickname Kambyo Boy Next Door.