Windshield Watcher: Top 10 things PRs should never do
The relationship between the press and PR should always be symbiotic. One cannot thrive without the other. PR professionals are…
Category: Opinions
From Screws to Super EVs: How Vietnam’s VinFast left the Philippines in its rear view
For years, Vietnamese engineers joked that their country couldn’t even make a screw good enough for export. That line, once…
Windshield Watcher: The road rules we often forget
Being invited to an out-of-country drive or product immersion is one of the highest privileges in motoring journalism. It’s not…
Windshield Watcher: Carmageddon for a Cause – Cebu’s Weekend Gridlock After the Earthquake
What began as an outpouring of compassion turned into one of the longest traffic jams Cebu has seen in years.…
Windshield Watcher: When the wheels fall Off Ayala’s car game
Volkswagen is gone. By the end of this year, some Honda dealers will be, too – or at least will…
Windshield Watcher: Is mobility really Ayala’s game?
Volkswagen is out. Just like that, the world’s second-biggest car brand has quietly bowed out of the Philippine market—marking yet…
Windshield Watcher: Influencers vs Motoring Journalists
Not too long ago, motoring journalism in the Philippines meant seasoned print editors, long test drives, and carefully written reviews…
Windshield Watcher: When expensive doesn’t mean collectible
In motoring circles, the term “car collector” should mean something. It should bring to mind people who preserve heritage, who…
Windshield Watcher: Respect the Keys – The Responsibility of Motoring Media with Test Cars
In the world of motoring journalism and automotive content creation, few privileges rank higher than being entrusted with a brand-new…
Windshield Watcher: Made in Style – What Makes a German Sedan or a Japanese Kei Car?… Them
No matter where a car is from, you’ll always find something in its shape, its face, or its stance that tells you a little bit about its home. You just have to look.
Windshield Watcher – While Moscow Celebrates 90 Years of Its Metro, the Philippines Is Still Digging Through Red Tape
While Moscow is busy celebrating the 90th anniversary of its iconic metro system—complete with exhibitions, throwback trains, and tech upgrades—the…
Windshield Watcher – Focus MIAS
The Philippines has the market. It has the audience. It even has the brands willing to spend. What’s missing is the level of organization and media respect that puts shows like MIAS in the same league as Bangkok or Tokyo.