WINDSHIELD WATCHER: Views don’t sell cars
In the rush for impressions, auto shows risk sidelining the very voices that actually influence buying decisions. Walk into any…
Author: Anjo Perez
Road Reality Check: Falken backs tires where it matters
Falken Tire Philippines is putting a sharper focus on real-world durability with the rollout of its new Road Hazard Ready…
WINDSHIELD WATCHER: MIAS at 21: When the Philippines’ Biggest Auto Show Outgrew the Media That Built It
There was a time when the Manila International Auto Show meant something very specific—not just to car buyers, but to…
Windshield Watcher: The Cost of a “Small” Discount
Do I Volt-in… or not? All I wanted was a little something extra. Nothing complicated. Nothing structured. Just the usual…
Continental PH rolls out tire coverage that actually covers the road
There’s a certain kind of silence every driver knows. It’s that split second after hitting a pothole—before you hear anything,…
WINDSHIELD WATCHER: P200/L fuel – Do you jump to EV, or ride it out?
50 kilometers a day. That’s the quiet baseline of the Filipino motorist. Home to office, a few errands, back again.…
WINDSHIELD WATCHER: Oil Wars again? What the Middle East tension mean for Filipino motorists
Every time tensions rise in the Middle East, the same question quickly finds its way to the Philippine pump: should…
What to expect from OutdoorFest PH’s first outdoor playground
If your idea of a good weekend involves dirt roads, campfire smoke, rooftop tents, or just finally touching grass after…
SuperFest Manila takes over City of Dreams this weekend
Car culture goes full throttle as Superfest Manila transforms City of Dreams Manila into a two-day automotive playground on February…
Windshield Watcher: BYD’s Overnight Rise—Boom or Bubble?
There’s fast growth… and then there’s BYD fast. In just two years, BYD Cars Philippines went from “Oh, they sell…
Windshield Watcher: Rules, Reality, and the Reckless Driving Label
James Deakin’s son, Daniel, didn’t just get a traffic ticket. He ran head-first into a system many Filipino motorists know…
Windshield Watcher: Top 10 things PRs should never do
The relationship between the press and PR should always be symbiotic. One cannot thrive without the other. PR professionals are…