AISIN ASIA PTE. LTD. Philippines Representative Office (AISIN), together with its sub-distributor First Asianmetals Corporation (FAMC), successfully concluded a high-impact regional campaign from March 24 to 28, 2025, bringing its latest Motorcycle Oil (MCO) closer to riders and businesses across Mindanao.
The week-long activation combined on-the-ground daytime roadshows and evening brand activations that highlighted AISIN’s commitment to quality, innovation, and strengthening local partnerships. The event series marked the official regional introduction of AISIN’s high-performance Motorcycle Oil, engineered with Japanese technology.
Roadshows on the Move
Each morning, the AISIN and FAMC teams hit the road, kicking off the campaign at Mom Cycle Parts & Accessories. This was the first of five key retail locations in Mindanao, including Hermie Motor Parts and Repair Shop, Nulgarage Shop, IJA Motor Parts, and 3F Motor Parts and Auto Supply. These shops already carry AISIN products, and their participation offered customers the opportunity to engage with the brand directly.
Customers were welcomed with exclusive promos, free oil change labor, sticker services, and interactive booth activities. Riders also enjoyed giveaways and on-the-spot games, creating a festive and highly interactive environment. The strong turnout and enthusiastic participation reflected the growing trust in AISIN’s reputation for dependable, performance-focused products.
By connecting with grassroots consumers and letting them experience the benefits of AISIN Motorcycle Oil firsthand, the roadshows proved to be an effective platform for community engagement and product education.
Brand Activation Nights Draw the Industry Crowd
As the sun set, the momentum shifted to a more business-focused audience. From March 24 to 27, AISIN held a series of Brand Activation Nights in major cities, aimed at automotive professionals, shop owners, and industry partners. These events took place at Top Plaza Hotel, Mardale Hotel, Badsbrotel Suites, and Palacio Del Sur.
The evening sessions were product knowledge seminars and networking events, offering deeper insights into AISIN’s complete lineup of automotive aftermarket products. Attendees were treated to presentations, exclusive “Deal of the Night” promos, games, and raffles. The relaxed but informative format allowed attendees to learn more about AISIN’s solutions while building relationships with the team behind the brand.
Leading the presentations were Mr. Marlon Beraquit, AISIN’s Head of Product Planning, and Mr. Eddie Chiong, FAMC’s Vice President for Customer Relations. They emphasized product applications, reliability, and the benefits of partnering with AISIN in both motorcycle and car care segments.
One of the highlights was the surprise appearance of Mr. Keisuke Fukuda, Chief Representative of AISIN Philippines. He personally thanked the audience for their time and trust, reinforcing the company’s dedication to its Mindanao partners.
Over 200 Engaged and Energized Participants
Across five days, the campaign engaged more than 200 individuals—riders, mechanics, shop owners, and business leaders—strengthening AISIN’s footprint in the region. FAMC’s strong local presence and organizational support were key to the campaign’s success.
With the growing demand for reliable motorcycle and automotive maintenance products, AISIN’s regional activation has set the stage for stronger distribution, improved accessibility, and deeper relationships across the Mindanao market.
AISIN looks forward to expanding its reach through more regional activations. Interested dealers, partners, or customers can follow the official AISIN Philippines Facebook page for updates and inquiries: facebook.com/AISINPhilippines.
