SMC Asia Car Distributor Corp., the official distributor of BMW vehicles in the Philippines, aims to make vehicle ownership more personalized and customer-centric with the launch of the BMW Excellence Club. The exclusive club features perks and benefits that are tailored for individuals who purchase a BMW 7 Series, i7, X7, and XM from June 5, 2026, onwards.
SMC Asia Car Distributor Corp. General Manager Michael Rosario shared that the BMW Excellence Club is more than just an ownership program, as it offers exceptional service that is said to redefine what it means to own a BMW in the Philippines.
“The BMW Excellence Club is more than an ownership program. It embodies our commitment to delivering extraordinary experiences for our most valued customers. By combining exceptional service with lifestyle privileges, we are redefining what it means to own a BMW model in the Philippines,” Rosario said.
“Luxury ownership extends far beyond the vehicle itself. It is about fostering meaningful relationships, creating unforgettable moments, and curating an ownership journey that reflects the essence of the Ultimate Driving Machine,” Rosario added.
BMW Philippines said that the BMW Excellence Club is designed to give qualified clients a range of privileges and personalized services. It is driven to bring together premium lifestyle benefits, as well as seamless convenience and access to unique experiences under a single membership.
Among the perks included in the BMW Excellence Club are complimentary airport limousine transfers, which go along with Fast Lane access at the Ninoy Aquino International Airport (NAIA). BMW PH noted that this ensures every journey begins and ends in comfort and style.
BMW Excellence Club members are also given priority invitations to intimate dining experiences. Aside from that, members get exclusive invites to BMW model launches, curated lifestyle events, and privileged access to offers from BMW’s luxury brand partners. Of note, and as of this writing, BMW PH has yet to share its list of brand partners.
Members of the exclusive club also don’t need to worry about transporting their vehicles to BMW dealerships for servicing. The reason for this is that BMW PH said that members are entitled to convenient doorstep collection and delivery for scheduled vehicle servicing.
The list of perks doesn’t end there. BMW PH said that Excellence Club members can enjoy having their BMW vehicles pampered with premium cleaning and polishing services. This pampering service will be administered by BMW Car Spa specialists, who help owners keep their BMW vehicles in mint condition.
The launch of the BMW Excellence Club marks only the beginning of BMW PH’s vision to further enrich the relationship with its most valued customers. In the coming months, the car brand said that members can look forward to a growing portfolio of privileges through new partnerships with renowned luxury and lifestyle brands.
Autocar’s Take
BMW Philippines intends to make vehicle ownership more personalized and more customer-centric, as it launches the BMW Excellence Club. It offers exclusive services that are tailored to give BMW 7 Series, i7, X7, and XM owners a special VIP-like treatment, which includes complimentary airport limousine transfers, along with Fast Lane access when flying in and out of NAIA. This could mean that BMW Excellence Club members could have a special line when they are at the airport, possibly resulting in a faster check-in process. The BMW Excellence Club is for those individuals who purchase a BMW 7 Series, i7, X7, and XM from June 5, 2026, onwards.
