The Philippine automotive industry experienced a dip in overall vehicle sales in April 2025, according to the latest report from the Philippine Automotive Dealers Association (PADA). Total sales for the month amounted to 33,584 units—a notable drop from March’s 40,471 units and February’s 39,520.
Toyota maintained its position as the dominant player, logging 16,414 units sold in April. This represents nearly half of all vehicle sales in the country for the month and brings its year-to-date (YTD) total to a commanding 71,927 units. Despite a monthly decline, Toyota’s market share actually increased slightly to 48.87% in April from 46.72% in March.
Mitsubishi held on to second place, although it posted a steep month-on-month decline with 6,429 units sold—down from 7,996 in March. This brings its YTD total to 30,221 units, giving it a 19.14% market share for April.
Ford came in third in the commercial vehicle (CV) segment with 1,509 units sold, followed closely by Nissan at 1,460 and Isuzu at 1,224. However, all three brands saw lower sales compared to the previous month.
In the passenger car (PC) category, Toyota again led with 3,244 units, followed by Mitsubishi with 1,329. Suzuki remained in third with 657 units, keeping it ahead of Honda’s 494. Interestingly, MG posted a slight month-on-month gain to 354 units in April, suggesting stable demand in its segment.
Among luxury brands, BMW moved 78 units, while Mercedes-Benz trailed at 32. Lexus, Toyota’s premium division, sold 107 units. Despite the low volume, Lexus has posted a strong YTD growth percentage compared to 2024.
New energy vehicles like Zeekr remained niche, with just a single unit sold in April. Other electric or hybrid-focused brands such as GWM, Peugeot, and BYD recorded no sales.
Market share data reflected Toyota’s strong performance, with Mitsubishi’s slice shrinking slightly to below 20%. Nissan held 4.35% of the market, while Suzuki and Ford each captured just under 5%. Brands such as MG, Honda, and Hyundai clustered around the 2% to 3% mark.
As of April 2025, total industry sales stood at 151,503 units. This figure includes 120,745 commercial vehicles and 30,755 passenger cars. The April decline may reflect a combination of seasonal slowdowns, high interest rates, or anticipation of upcoming mid-year promotions.
While the market took a breather in April, the second quarter could provide a clearer picture of industry momentum for the year. If economic conditions improve and inventory levels stabilize, auto dealers are hopeful for a rebound in the coming months. For now, Toyota’s dominance shows no signs of fading, and the battle for second and third place remains tight across both PC and CV segments.
