GWM Philippines is strengthening its growing owner community as it hosted the first-ever “GWM: Great Wall Meets.” The event brought together owners, enthusiasts, and future customers for a lifestyle-driven gathering centered on adventure and modern mobility.
Held on May 23 at Overland Kings, the event marked another milestone for the Chinese automotive brand as it continues to expand its presence in the Philippine automotive market. Owners of the GWM Haval H9, Tank 300, and Ora models gathered for a weekend meet-up that combined vehicle culture, outdoor lifestyle experiences, and customer engagement activities.
Organized in partnership with Overland Kings and Sarsa Field Kitchen, the event highlighted GWM Philippines’ push to build stronger connections with customers beyond the traditional dealership experience.
A major highlight of the gathering was the exclusive preview of the upcoming GWM Haval H7 PHEV ahead of its official Philippine launch scheduled for June 2026. Reservation holders and attendees were given an up-close look at the plug-in hybrid SUV, which drew attention for its premium styling, modern technology, and commanding road presence.
According to GWM Philippines Product and Marketing Director Vincent Marquez, the event reflects the brand’s long-term commitment to building a more connected and engaged owner community in the country.
The company said the gathering was designed not only as a showcase for its growing vehicle lineup, but also as a platform where owners and enthusiasts could share stories, experiences, and insights about their journeys with the brand.
As competition in the Philippine SUV and electrified vehicle market continues to intensify, GWM Philippines appears to be focusing heavily on customer engagement and lifestyle-based branding to strengthen customer loyalty. The company also hinted at more community activities, outdoor events, and test drive experiences in the coming months.
With the much-awaited arrival of the GWM Haval H7 PHEV and the continued popularity of models such as the Tank 300 and Haval H9, GWM Philippines is on its way to becoming a note-wrothy player in the local automotive industry while building a stronger enthusiast-driven community around the brand.
Autocar’s Take
Community-driven events like “GWM: Great Wall Meets” show how car brands are evolving beyond simple vehicle sales. Today’s buyers want experiences, connections, and a sense of belonging, especially in the growing SUV and electrified vehicle market in the Philippines. GWM Philippines appears to understand that shift well.
By creating gatherings that mix outdoor lifestyle culture with customer engagement, the brand is building stronger emotional connections with owners — a very important aspect in retaining customer trust and brand loyalty in the local market. The preview of the upcoming GWM Haval H7 PHEV also generated additional excitement at the right time. In a competitive automotive arena, strong communities can become just as valuable as strong products.
