Automotive sales in the Philippines have recorded a 6.4 percent increase in February 2026 as compared to January 2026 numbers. According to the joint report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), car sales in the country last February yielded a total of 35,842 units.
Of note, the said number is based on the CAMPI and TMA member brands. CAMPI President Jose Maria M. Atienza said that the upward spike in vehicle sales last February is attributed to the improvement in supply, with most car brands being able to serve the improved demand for the month.
“We experienced an expected drop in January, partly caused by the leaner supply as an effect of the strong buyer demand we saw in December,” said Atienza.
Atienza added that the February performance of CAMPI and TMA car brand members shows a more stable outlook, and is a “welcome development after the market drop during the second half of last year.”
Atienza also highlighted that the ongoing tension in the Middle East is affecting how car buyers choose and use their vehicles. As such, Atienza shared that CAMPI brand members have been expanding and diversifying their product lineups by introducing new energy vehicles.
Speaking of which, CAMPI and TMA car brand members sold 3,098 new energy vehicles in February, which translates to an increase of 18.7 percent from the 2,610 units sold in January. Hybrid Electric Vehicles (HEV) continue to be the preferred choice when it comes to new energy vehicles, as it posted 2,479 units sold in February.
In terms of market share in February 2026, Toyota Motor Philippines continues to be the best-selling car brand among CAMPI and TMA members with 17,954 units, translating to 50 percent market share. Mitsubishi Motors Philippines Corp. sits in second with 7,358 units (20.5%). Suzuki Philippines is at third with 1,610 (4.5%), followed by Nissan Philippines, Inc. with 1,554 units (4.3%), and Ford Motor Company Philippines, Inc. with 1,335 units (3.7%).
Autocar’s Take
The Philippine automobile industry, specifically the CAMPI and TMA car brand members, recorded better sales numbers in February than in January. This shows that brand-new vehicles have a strong demand in February, which is a good sign. However, this upward trend might be affected by ongoing tensions in the Middle East. With fuel prices going up, consumers might think twice before purchasing a vehicle.
But, this could be the opportunity for hybrid and electric vehicles to be considered more by consumers. Car brands should not necessarily hard-sell new energy vehicles; instead, they could run an educational campaign, such as launching an FAQ, to help consumers better understand the benefits and perks of owning a hybrid or electric vehicle.
