JETOUR Auto Philippines Inc. (JAPI) continues its upward trajectory in its second year, recording sales of 1,702 vehicles in 2024—a 67% increase compared to 2023’s 1,018 units.
Driving this growth is the JETOUR T2, the brand’s first 4×4 SUV, which accounted for 32.01% of total sales. Launched in March 2024, the T2 was later joined by the T2 Terminator edition, unveiled at the 9th Philippine International Motor Show in October.
JAPI Managing Director Miguelito Jose attributes this success to the company’s strategic efforts in strengthening brand presence and customer engagement.
“The year 2024 was about elevating our digital and traditional marketing strategies, forging cross-industry partnerships, and enhancing sales programs, aftersales, and dealer support,” Jose said. “JETOUR vehicles are designed to meet world-class standards, and we are committed to making them an essential part of the Filipino mobility experience.”
The JETOUR T2 has particularly resonated with Filipino adventure seekers, thanks to its rugged design, cutting-edge technology, and off-road capabilities.
Looking ahead, JAPI is set to introduce hybrid and plug-in hybrid electric vehicles (PHEVs) in 2025, alongside expanding its dealership network, launching new models, and rolling out exciting promotions and roadshows.
JETOUR Auto Philippines Inc. is the official distributor of JETOUR vehicles in the country, offering models such as the JETOUR X70 series (Journey, Travel, Sport, and X70 Plus), the JETOUR Dashing lineup, the JETOUR X50, the all-electric JETOUR Ice Cream EV, and the JETOUR T2 4×4 SUV. JETOUR vehicles are available at 23 authorized dealerships nationwide.
