Isuzu Philippines Corporation (IPC) reinforced its commitment to after-sales service excellence after successfully staging the 21st Isuzu Service Skills Olympics (ISSO). The annual competition highlights the technical expertise and customer service capabilities of its nationwide dealer network.
Held in Biñan, Laguna, the 2026 ISSO gathered 113 participants from Isuzu dealerships across the country under the theme “Mastering Skills, Leading the Future.” The event focused on strengthening the competencies of service technicians, service advisors, and parts staff through a combination of written examinations and practical assessments.
The ISSO has become one of IPC’s major training and development initiatives aimed at improving Isuzu after-sales service in the Philippines. Participants were evaluated on real-world workshop situations including vehicle inspection, troubleshooting, customer handling, and parts operations.
In the Parts Staff Category, Frederic Luna of Isuzu Pasig emerged as champion, while Harold Valencia of Isuzu Quezon Avenue and Eruel John Gamboa of Isuzu Bacolod finished as first and second runners-up, respectively. On the other hand, the Service Advisor Category was won by Mark Louie Malipol of Isuzu Batangas, followed by Jonel Barrientos of Isuzu Iloilo and Charmaine Joan Almeida of Isuzu San Pablo.
Meanwhile, the Service Technician Category emphasized teamwork and technical coordination inside the workshop. Rainer Morales and Marco Comora of Isuzu Alabang captured the championship title, with teams from Isuzu Butuan and Isuzu Cagayan De Oro finishing as runners-up.
IPC also awarded Jereme Asilum of Isuzu Makati with the Top Service Technician Award for his individual performance throughout the competition. Isuzu Cagayan De Oro was named Dealer Grand Champion for achieving the strongest overall results across all categories.
As Isuzu Philippines continues expanding its dealer network and after-sales operations, the company said initiatives like ISSO help ensure customers receive reliable service, quality workmanship, and improved support nationwide.
“At Isuzu, we understand that our customers depend on their vehicles every day for business, livelihood, and family needs. This is why we continue to invest in programs like the Isuzu Service Skills Olympics – to further strengthen the skills and capabilities of our service personnel nationwide. Through continuous learning and improvement, we aim to help keep our customers’ vehicles running at their best, minimize downtime, and provide them with the confidence and peace of mind they deserve every time they visit our dealerships,” said IPC Executive Vice President, Yasuhiko Oyama.
Autocar’s Take
The 21st Isuzu Service Skills Olympics proves IPC’s commitment in strengthening its after-sales service standards. In today’s automotive industry, customers are no longer looking at vehicle performance alone. Reliable maintenance, fast repairs, and knowledgeable dealership staff have become just as important.
Programs like the ISSO help raise the quality of customer support across the country while giving dealership personnel opportunities to sharpen their technical and customer service skills. For Isuzu owners, this translates to better peace of mind and more confidence in the brand.
Strong after-sales service remains one of the biggest factors in long-term customer loyalty, and this is something important, not just for IPC, but also for the rest of the automotive brands operating in the country.
