Hyundai Motor Philippines Inc. (HMPH) held its annual Dealer of the Year (DOTY) awards to celebrate the achievements of its nationwide dealer network. The event recognized the top Hyundai dealers that delivered notable performance in the past year.
The Korean car brand shared that this year’s DOTY event is inspired by Hyundai Steel, which is integrated into Hyundai vehicles. Specifically, the car brand shared that its vehicles are forged with advanced high-strength steel, which is said to make its vehicles “stronger, safer, and more resilient.” As such, Hyundai’s high-strength steel represents the unwavering strength and resilience of its nationwide dealer network.
Among all Hyundai dealerships in the Philippines, Hyundai Naga City emerged on top and took home the overall 2026 Dealer of the Year award, previously held by Hyundai Commonwealth. It earned the highest distinction for its good performance across sales, aftersales, parts, customer experience, dealer network, marketing, and overall dealership experience in 2025. Hyundai Naga City is led by its President, William Chiongbian II, and has been a dealer partner since 2016.
The said recognition is memorable for the dealership, as it is the first Dealer of the Year award that Hyundai Naga City has won. This also shows HMPH’s commitment to further expanding its dealer network while at the same time reinforcing its promise to deliver world-class service across the country. Meanwhile, Hyundai Quezon Avenue finished as the first runner-up, while Hyundai Alabang was awarded as the second runner-up.
“Global leadership, beyond being a rank, is defined by our mindset: a constant desire for better – which challenges us to evolve and to never stand still. Here in the Philippines, we are proud to see that same motivation reflected in every showroom and customer experience led by our dealer network,” said HMPH President Jiho Son.
HMPH also recognized outstanding achievements across multiple categories, such as Sales, Aftersales, Parts, and Marketing. The top overall awards were given to the following:
Top Sales Volume – Tier 1: Hyundai Quezon Avenue
Top Sales Volume – Tier 2: Hyundai Pampanga
Top Sales Volume – Tier 3: Hyundai Santiago
Top Parts Sales – Tier 1: Hyundai Pasig
Top Parts Sales – Tier 2: Hyundai Bacolod
Top Parts Sales – Tier 3: Hyundai Santiago
Top Sales Target Attainment (Overall): Hyundai Naga City
Excellence in Sales Operations (Overall): Hyundai Naga City
Excellence in Aftersales Service Operations (Overall): Hyundai Bacolod
Best in CRM Operations (Overall): Hyundai Santiago
Best in Service Marketing (Overall): Hyundai Santiago
Best in Service Outreach Activity (Overall): Hyundai Quezon Avenue
Excellence in Aftersales Parts Operations (Overall): Hyundai Bacolod
Excellence in Hyundai Global Customer ‘Xperience (Overall): Hyundai Bacolod
Excellence in HDPM (Overall): Hyundai Quezon Avenue
Rookie of the Year (Overall): Hyundai Marikina
Most Improved Dealer of the Year (Overall): Hyundai General Santos
Excellence in Marketing Operations (Overall): Hyundai Lipa Batangas
Individual awards were likewise presented to top performers in these categories, recognizing the people behind the dealerships whose dedication has elevated the Hyundai brand.
Autocar’s Take
Hyundai Motor PH is among the car brands that organizes an annual Dealer of the Year awards night, which intends to celebrate and recognize the top dealers and individuals who contributed to the car brand’s overall success. The said awards event is also a nice source of morale booster among the dealer networks, as more of them will strive to do better by delivering an even better service from sales, aftersales, marketing, and customer experience.
After all, one of the major keys to a car brand’s success is its dealer network. Better service goes a long way, as it can result in customer loyalty that will eventually lead to sales.
