Toyota Motor Philippines (TMP) made sure nobody missed their presence at the 10th Philippine International Motor Show (PIMS). While most brands settled for a single big reveal, Toyota rolled out three: the all-new Land Cruiser FJ, the Land Cruiser 300 HEV, and the latest Hilux lineup, which now covers everything from tried-and-tested diesel to a full electric BEV.
Rather than leaning toward a single technology or body style, Toyota’s message at PIMS is variety – something for buyers who still want diesel toughness, SUV capability, electrification, or some combination of all three.
“Customers are now equipped with more choices when it comes to mobility needs,” said Sherwin Chualim, Senior Vice President for Marketing.
The Return of the FJ
The Land Cruiser FJ easily drew the most attention at Toyota’s booth. It takes the Land Cruiser’s reputation and shrinks it into a more compact, approachable package. Toyota calls it ‘Freedom & Joy,’ aiming to make Land Cruiser ownership more accessible without losing the ruggedness that defines the badge.
Power comes from the tried-and-tested 2.7-liter 2TR-FE gasoline engine, matched with a six-speed automatic and full-time 4×4. Output is 166 hp and 245 Nm, but what stands out are the off-road features: a differential lock, Auto LSD, and Active Traction Control. Higher trims add practical extras like a panoramic view monitor and a bigger 12.3-inch infotainment screen.
At 4,610 mm long, the FJ sits between compact and midsize SUVs, which should make it easier to handle in city traffic. It still keeps the upright, chunky look that makes it unmistakably part of the Land Cruiser family.
The all-new Land Cruiser FJ will come in two variants, with the TX available at P2,235,000 and the VX being priced at P2,575,000.
LC Goes Electrified
Toyota is also pushing the Land Cruiser lineup further with the LC300 HEV. This one combines a twin-turbo 3.5-liter V6 and a hybrid motor for a total of 415 hp and 650 Nm, all sent to all four wheels via a 10-speed automatic. The hybrid isn’t about changing what the Land Cruiser is – it’s about making it easier to drive every day, while keeping its long-haul, all-terrain strengths.
The hybrid also gets electronic power steering, tweaked aero styling with jet-black accents, and the usual Land Cruiser luxuries: JBL audio, panoramic cameras, Toyota Safety Sense 3.0, and a 12.3-inch digital display.
The LC300 HEV will come in Attitude Black Mica, Silver Metallic, and Gray Metallic with a sticker price of P6,930,000. Meanwhile, the LC300 HEV in the Precious White Pearl color will come in at P6,945,000.
Toyota Hilux: Diesel + BEV
Then there’s the Hilux, which might be Toyota’s trickiest balancing act this year. The diesel lineup keeps the tried-and-true 2.8-liter turbo-diesel, now matched with a sharper, Cyber-Sumo-inspired front end and more tech, especially on the higher trims. Power tops out at 204 hp and 500 Nm, and the top models now get a bigger display, panoramic camera, and Toyota Safety Sense 3.0.
At the other end is the Hilux BEV, Toyota’s first all-electric pickup for the local market. It comes with a 59.2-kWh battery, all-wheel drive, 196 hp, and up to 315 km of NEDC-rated range. Ground clearance is still generous, so the Hilux’s utility-first character stays intact.
| BEV | P2,990,000 |
| 2.8 Conquest A/T ER (Emotional Red) | P2,631,000 |
| 2.8 Conquest A/T | P2,611,000 |
| 2.8 V M/T ER | P2,553,000 |
| 2.8 V M/T | P2,533,000 |
| 2.8 E M/T | P1,903,000 |
| 2.8 Conquest A/T ER (Emotional Red) | P2,293,000 |
| 2.8 Conquest A/T | P2,273,000 |
| 2.8 G A/T | P1,849,000 |
| 2.8 G M/T | P1,798,000 |
| 2.8 E A/T | P1,772,000 |
Other Highlights
Toyota says you can already reserve the Land Cruiser FJ and the full Hilux range, including the BEV. The LC300 HEV is also open for reservations at dealerships nationwide and via the links below:
TMP also used PIMS to show off the next-gen myToyota Connect system for the Hilux. It adds remote controls, anti-theft alerts, geofencing, vehicle monitoring, and round-the-clock customer care through the app. T-OPT, Toyota’s aftermarket parts line for out-of-warranty vehicles, was also in the spotlight, giving owners a more affordable, factory-backed way to keep their cars running right.
Autocar’s Take
Toyota’s approach at PIMS wasn’t about showing off. It was a reminder of just how wide their lineup has grown. One side of the booth was for buyers who still want diesel pickups, another for those ready to go electric, and the Land Cruiser badge quietly stretched both ways: smaller with the FJ, more advanced with the LC300 HEV. Whether all these models become bestsellers remains to be seen, but on the show floor, Toyota was impossible to miss.
