Electric vehicle (EV) brand BYD Cars Philippines has turned a vehicle sales campaign into a meaningful healthcare initiative. Case in point: the company donated P770,000 to the Healthway Foundation’s Cancer Care Hope Fund, setting an example of how automotive brands are finding ways to create impact beyond mobility. The donation was formally turned over during a ceremony held on April 14, 2026 at Healthway Cancer Care Hospital, the country’s first dedicated specialty cancer care facility.
The funds were raised through the limited-edition BYD Seagull in Seashell Pink campaign, which was launched in July 2025. Originally intended to hit a year-end sales target of 70 units, the campaign exceeded expectations with 77 units sold, generating additional support for Filipino cancer patients and their families.
According to Bob Palanca, the initiative reflects the values of ACMobility, the Ayala-led mobility company behind BYD’s local operations. The executive went on to say, “For us at BYD Cars Philippines, this effort embodies the community support that ACMobility stands for— malasakit (care). It is about going beyond what is expected and finding ways to create a positive impact in the communities we serve.”
Healthway Medical Network President and CEO Jef Peeters welcomed the partnership, emphasizing the growing need for accessible and compassionate cancer care in the country. “We are deeply grateful to BYD Cars Philippines and ACMobility for their meaningful support. At Healthway, we believe that cancer care goes beyond treatment—it is about caring for the whole patient, including the emotional, financial, and social challenges that come with the journey,” said Peeters.
The Cancer Care Hope Fund helps ease the financial burden associated with treatment, allowing patients and families to focus on recovery and long-term care. The contribution is expected to support access to timely treatment and patient-centered healthcare services.
The campaign also reflects a broader shift in the automotive industry, where sustainability and social responsibility are becoming increasingly interconnected. While BYD continues to push electric mobility in the Philippines, the company said it also aims to support programs that improve the quality of life of Filipinos.
Under ACMobility, BYD’s local operations continue to expand alongside the Ayala Group’s growing investments in EV charging infrastructure and alternative transport solutions nationwide.
Autocar’s Take
The BYD Seagull Seashell Pink campaign shows how automotive initiatives can go beyond sales targets and become platforms for significant social impact. In an industry often focused on specs, pricing, and technology, this partnership with Healthway Cancer Care Hospital brings a more human dimension to mobility.
The fact that the campaign exceeded its target proved the point. Moreover, consumers are also willing to support brands tied to worthwhile causes. The donation highlights how private sector collaborations can help address gaps in healthcare support, especially for cancer patients facing financial and emotional challenges. It is a reminder that corporate advocacy works best when backed by measurable action.
