Honda fans and those shopping for a brand-new car just in time for summer, mark your calendars this weekend. Honda Cars Philippines, Inc. (HCPI) is gearing up for its Next Mobility Tour, the brand’s ongoing series of public mall displays and experiential events.
To be held at The Block, SM North EDSA from March 12 to 18, 2026, the showcase will offer visitors a chance to check out Honda’s latest model lineup and experience its evolving hybrid technology up close. The display will highlight several recently launched models, including the new Honda CR-V 1.5 V Turbo HuNT CVT and the City 1.5 S CVT 30th Anniversary Pearl Edition.
Aside from static displays, the tour also gives potential buyers the chance to get behind the wheel. From March 13 to 15, visitors can test drive the new CR-V 2.0 RS e:HEV AWD e-CVT, Honda’s electrified SUV that features the Japanese brand’s latest hybrid technology. The activity aims to give customers a firsthand feel of the model’s power delivery, efficiency, and driving dynamics.
Several other popular models will also be available for test drives. These include the Civic 2.0 RS e:HEV E-CVT, HR-V 1.5 RS e:HEV e-CVT, BR-V 1.5 VX CVT Honda Sensing, and the City 1.5 S CVT Honda Sensing. By offering people a host of vehicles to experience during the event, Honda hopes to help buyers better understand the brand’s current lineup and determine which model best suits their needs.
The mall activation also comes with exclusive promos for the entire duration of the event. These include discounts of up to P155,000 for the City 1.5 S CVT Honda Sensing and savings of as much as P120,000 for the BR-V 1.5 VX CVT Honda Sensing. Visitors interested in the HR-V RS e:HEV e-CVT may also enjoy instant savings of up to P120,000.
The Honda Next Mobility Tour is HCPI’s way of bringing its latest products and technologies closer to Filipino car buyers through family-oriented mall activations and experiential events. For those unable to visit the SM North EDSA event this weekend, HCPI said more tour locations will be announced soon.
Autocar’s Take
Mall-based showcase events such as the Honda Next Level Mobility Tour remain one of the most effective ways for car brands to connect with Filipino buyers. Bringing vehicles to a high-traffic location like SM North EDSA allows potential customers to see and experience the latest Honda models without the pressure of visiting a dealership.
It also helps highlight Honda’s new technologies, such as the e:HEV hybrid system, in a more accessible setting. With rising fuel costs and growing interest in electrified vehicles, initiatives like this could play a big role in educating consumers and encouraging wider adoption of more efficient mobility solutions.
