The 10th Philippine International Motor Show (PIMS) is underway, and will happen from June 4 to 7, 2026, at the World Trade Center in Pasay City. Organized by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), this year’s edition carries the theme “Forward in Every Drive,” reflecting the industry’s commitment to innovation, efficiency, and sustainable progress.
The 10th PIMS will feature 17 car brands, which include the following: BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda & Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.
CAMPI President Jing Atienza said that the upcoming PIMS will highlight the vibrant and competitive local automotive industry.
“The 10th Philippine International Motor Show underscores our aim in fostering a vibrant and competitive auto industry. One that is always moving ahead as a primary mobility provider to the Filipino motorists, and constantly evolving with appropriate technologies and solutions to address the changing customer needs,” said CAMPI President Jing Atienza.
Interested individuals can now secure their tickets ahead of the event via pims.helixpay.ph. Online tickets are available at P150 for regular admission, P120 for seniors and PWDs, alongside a bundle offer of P750 for five plus one tickets.
For those who would prefer to purchase at the venue during the show, onsite tickets are priced at P200 for regular admission and P150 for seniors, PWDs, and children.
With that, here are the 10 things to expect at the 10th PIMS, happening from June 4 to 7, 2026, at the World Trade Center.
1. Diverse Brand Lineup
As mentioned earlier, this year’s PIMS will bring together 17 automotive exhibitors, featuring a mix of established industry leaders and emerging brands. Participating exhibitors include BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda & Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.
2. Exhibitors Making Their PIMS Debut
Check out the brands that will make their first-ever appearance at PIMS, which include BAIC, Omoda & Jaecoo, Subaru, Tesla, and Vinfast. CAMPI said that these brands introduce Filipino consumers to a wider range of technologies and design approaches.
3. Major Vehicle Launches and Model Previews
Visitors can expect major showcases from long-time PIMS brands, alongside newer players unveiling their latest technologies and flagship models for the Philippine market. Nissan Philippines is among the car brands that will be launching new vehicles.
4. A Stronger Push Toward Electrification
CAMPI shared that more than 50 percent of the vehicles on display and for test drive at the 10th PIMS will be electrified models, highlighting the public’s growing demand for sustainable and efficient mobility.
5. Mobility Solutions Built for the Future
The 10th PIMS will also feature vehicle technologies and programs that are said to be designed to support fuel efficiency, electrification, and responsible energy use.
6. Immersive Brand Experiences and Interactive Displays
CAMPI noted that the participating car brands are set to transform the show floor into immersive automotive experiences. Car brands are said to be featuring dynamic booth concepts, interactive activities, and exclusive product showcases that bring the future of the auto industry to life.
Visitors can also get up close with vehicle interiors, advanced technologies, connectivity features, and performance innovations, while enjoying hands-on experiences and exciting test drive opportunities throughout the duration of the event.
7. An Expanded Aftermarket and Lifestyle Area
The show will also have an expanded aftermarket and lifestyle area featuring automotive accessories, car care products, performance upgrades, technology add-ons, and lifestyle brands.
8. A Celebration of Automotive Passion and Community
The 10th PIMS will also bring together automotive communities and car clubs from participating brands, highlighting the passion and culture that continue to drive the local car scene forward.
9. Exclusive Promos, Freebies, and Event-Only Offers
Attendees can also look forward to exclusive event-only promos, special deals, and exciting giveaways from participating exhibitors and aftermarket brands. From merchandise and collectibles to catalogs, samples, and event souvenirs, visitors may get the chance to take home special items through booth activities, games, and promos throughout the four-day show.
10. Partnerships Driving PIMS Forward
CAMPI said that this year’s official event partners include Bank of the Philippine Islands (BPI) and Motul, supporting the show’s continued push toward innovation and efficiency.
Autocar’s Take
The 10th Philippine International Motor Show (PIMS) is underway, and it is happening from June 4 to 7, 2026, at the World Trade Center in Pasay City. It will feature 17 car brands, which include a mix of legacy and emerging car brands. As such, it is an auto show that will highlight the diverse options and vibrant landscape of the Philippine automotive industry.
What’s more interesting is that CAMPI said that more than 50 percent of the vehicles on display and for test drive at the 10th PIMS will be electrified models. This shows that the car brands in the Philippines are suiting up for the emergence of new energy vehicles.
