Toyota Motor Philippines (TMP) closed 2025 as the top-selling car brand yet again, posting sales of 229,447 units. To show appreciation for its dealership network, TMP honored its top-performing dealers and outstanding individual achievers at the 2026 Toyota Dealer Conference and the Toyota Outstanding Performers in Sales and Service (TOPS) Awards.
The 2026 Toyota Dealer Conference and the TOPS Awards is an event that intend to highlight the efforts of TMP’s dealer network through sales, service, customer satisfaction, and overall operations. All of which contributed significantly to making Toyota the best-selling car brand in the Philippines in 2025.
“Let us continue to create happiness and mobility for all. As one Toyota, let us continue to be the number one in the hearts, minds, and homes of every Filipino,” TMP Chairman Alfred Ty said.
Among the awards given at the 2026 Toyota Dealer Conference is the President’s Award of Excellence. This award showcases the dealers that achieved overall excellence in all aspects of dealer operations and have the highest rating among all dealers in their respective business sizes.
The President’s Award of Excellence is divided into three categories, which depend on the dealerships’ business sizes. In the Large Business Division, Toyota Marilao, Bulacan Inc. was named as the Champion, followed by Toyota San Fernando, Pampanga Inc., and Toyota Otis Inc., respectively winning first and second runner-up.
In the Medium Business Division, Toyota Nueva Ecija, Inc. clinched the Champion award, followed by Toyota Isabela, Inc., and Toyota Dagupan City, Inc. Meanwhile, in the Small Business Division, Toyota Subic Inc. was named Champion, while Toyota Plaridel, Bulacan bagged first runner-up, and Toyota Tarlac City secured second runner-up.
Toyota Batangas City Inc., on the other hand, took home the President’s Customer Satisfaction (CS) Cup of Excellence Award. The said award is given to the dealership that achieved the highest levels of customer satisfaction by providing exceptional care, trust, and service.
Moreover, Toyota Tarlac City was awarded the President’s Value Chain Award, an accolade that honors the dealership that provided exceptional value for customers by integrating products and services into one seamless Toyota ownership experience.
TMP also recognized Team Toyota Philippines’ Marketing Professionals (MPs) and Service Advisors (SAs) under the TOPS program for their contributions to the company’s 2025 performance in sales and aftersales.
“Creating ever better cars is our DNA,” said TMP President Masando Hashimoto. “But our mission goes beyond that: to evolve Toyota’s role in the lives of our customers. As Global Chairman Akio shared at the recent Japan Mobility Show, creating ever better cars, we are evolving—from providing Mobility for All to enabling Mobility for each unique customer,” Hashimoto added.
The following Marketing Professionals and Service Advisors were recognized during the TOPS awards:
– TOPS Finest Marketing Professional of the Year: Joan R. Barcia of Toyota North EDSA
– TOPS Finest General Job Service Advisor of the Year: Arnold R. Agbay of Toyota Shaw Inc.
– TOPS Finest Body and Paint Service Advisor of the Year: Gemibert E. Dimaunahan of Toyota Batangas City Inc.
Autocar’s Take
Toyota Motor Philippines continues to keep its foothold in the local automotive industry as it managed to still be the best-selling car brand in the country in 2025. Aside from offering popular vehicles in the market, Toyota’s dealership network and its dedicated team contribute significantly to keeping Toyota among the top car brands of choice in the local market.
Recognizing its top dealers and top individuals is a good morale booster for TMP’s team, which would help the car brand in maintaining its positioning in the market. Not to mention, Toyota has confirmed that it will be introducing several new vehicles this year, including the Toyota Urban Cruiser.
