Suzuki Philippines Incorporated (SPH) recognized its top-performing dealerships during the 2026 Suzuki Dealer Conference, held at the Solaire Resort Entertainment City in Parañaque. The Japanese car brand noted that its dealership network played a major role in having a notable sales performance last year.
SPH’s 2026 Dealer Conference, themed Tagumpay, gathered the car brand’s dealer principals, partners, bank partners, and company leaders in a celebration of shared accomplishments and a renewed commitment to future growth.
One of the highlights of the conference is the announcement of the top five Suzuki dealers in the Philippines in 2025. SPH said that the top five dealers delivered outstanding sales performance and operational excellence over the past year.
Taking home the first-place award is Sakura Autoworld Inc., hailed as the Top Dealer Group in Sales. Cebu Autocentrale Corporation/Autocentral Incorporated finished in second, while Etna Motors, Inc./Mt. Sinai Motors Corporation clinched the third spot. Finishing in fourth and fifth are Grand Canyon Multiholdings, Inc. and Matrix Motor Corporation, respectively.
According to SPH, the top five dealership groups played a pivotal role in accelerating Suzuki’s growth, demonstrating strong market execution, customer focus, and consistency across their respective networks.
SPH also honored Ponce Automobile Corporation with the Legacy Partnership Award for its unwavering partnership with the car brand for over three decades. The award honors their steadfast commitment, loyalty, and invaluable contributions in strengthening the Suzuki brand while delivering exceptional service to customers in Bacolod and Negros Occidental.
As such, SPH added that the performance of its dealership network has contributed significantly to the Japanese car brand’s solid 2025 sales performance, where it recorded 21,984 units sold, marking an eight percent growth year-on-year, and maintaining its top three standing in CAMPI car brand members.
In his keynote message, SPH President Koichiro Hirao emphasized that Suzuki’s success is built on the strength and alignment of its dealer network. He noted that as the market becomes more competitive and customer expectations continue to evolve, growth will require a more disciplined and focused approach, one that goes beyond traditional methods and embraces adaptability, strategic execution, and long-term thinking.
Suzuki Philippines also organized its first-ever Suzuki Dealer Summit, bringing together dealer principals for a series of insightful sessions led by respected thought leaders.
The summit opened with Rafael Alfonso Manalili, Economist and Assistant Vice President at the Bank of the Philippine Islands, who shared his analysis on macroeconomic trends and their impact on financial markets and business decision-making.
This was followed by Carlo Ople, Founder of Unbox and CEO of the Unbox Group, who provided valuable perspectives on digital ecosystems and how online interest can be effectively converted into real business results.
Closing the summit was Francis J. Kong, one of the country’s most respected business speakers, who delivered an inspiring talk on leadership and customer experience, emphasizing that true service excellence is rooted in culture, mindset, and daily execution within the organization.
Autocar’s Take
Suzuki Philippines had a strong sales performance in 2025, allowing the Japanese car brand to clinch a third-place finish among CAMPI car brand members. It reported a total vehicle sales of 21,984 units in 2025, reflecting sustained consumer interest in the brand’s compact, practical, and value-oriented vehicles that cater to a wide range of Filipino motorists. It’s also worth noting that Suzuki PH’s diverse model lineup contributed to its successful 2025 sales run.
Suzuki PH understands that having a strong and dedicated dealership network is one of the most important factors in achieving solid sales performance, which is why it is only fitting to celebrate its network’s Tagumpay during the 2026 Suzuki Dealer Conference.
