Omoda & Jaecoo is gaining serious momentum in global markets, with July sales jumping 148.9% year on year as the Chinese automotive brand continues to expand its presence across Europe, Latin America and Southeast Asia.
The automaker recorded 69,739 global vehicle sales in July 2026, including 56,587 new energy vehicles (NEVs). NEV sales surged 298.6% compared with the same month last year and accounted for 81.1% of the brand’s total July volume.
Europe was particularly strong, with Omoda & Jaecoo selling 33,324 vehicles across the region during the month. The UK emerged as one of its biggest success stories. Less than two years after entering the market, the brand passed 100,000 cumulative sales. Its 8,905 registrations in July gave it a 5.7% market share and placed Omoda & Jaecoo third among automotive brands in the UK.
The Jaecoo 7 also made its mark, ranking third among all models in the UK from January to July with 26,549 cumulative sales. Both the Jaecoo 7 and Jaecoo 5 also entered the UK’s monthly Top 10 in July.
Spain delivered another strong result. July sales reached 3,355 vehicles, up 57% year on year, considerably ahead of the overall market’s 3.6% growth. New energy vehicles made up 97% of July sales, while the January-to-July NEV mix reached 91.4%. Omoda & Jaecoo also ranked second in Spain’s combined HEV and PHEV market.
Italy was another standout, with July sales rising 213% year on year to 3,852 units. The brand has now posted seven consecutive months of triple-digit growth in the country. In Poland, meanwhile, Omoda & Jaecoo entered the automotive Top 10 in July and ranked No. 1 in the PHEV market from January to July.
The growth story extends beyond Europe. In Brazil, July registrations reached 5,757 units, marking the brand’s sixth consecutive monthly sales record. Its NEV market share reached 9.5%, with the Jaecoo 7 and Omoda 5 both securing second-place rankings in their respective PHEV and HEV segments.
Southeast Asia has also become an important growth area. The Jaecoo 5 EV was Indonesia’s best-selling battery-electric vehicle during the first half of 2026, while in Thailand, the model ranked No. 1 in the B-SUV BEV segment from January to June. Omoda & Jaecoo also claimed the top spot in Thailand’s EV market in July.
With more than one million global sales achieved in just three years and operations spanning 77 markets, Omoda & Jaecoo is increasingly moving beyond expansion and into market leadership.
Autocar’s Take
Omoda & Jaecoo’s latest sales figures are difficult to ignore. What stands out is not simply the 148.9% year-on-year growth, but where that growth is happening. The brand is finding buyers in established European markets while also building strong positions in Brazil, Indonesia and Thailand. More importantly, electrified vehicles are driving much of that momentum, with NEVs accounting for more than 80% of global July sales.
That gives Omoda & Jaecoo an interesting position as competition in the global EV and hybrid market intensifies. Reaching one million sales in three years is impressive, but the bigger challenge now will be turning that rapid expansion into lasting brand loyalty.
