Nissan Philippines made a remarkable impact at the 9th Philippine International Motor Show (PIMS) held in October 2024, presenting a dynamic lineup of vehicles that resonated with attendees. Under the theme “Dare. Drive—the Future Redefined,” the event showcased 17 automotive brands, with Nissan demonstrating its vision for the future of the Philippine automotive landscape, emphasizing innovation, performance, and style.
A standout moment was the local launch of the Nissan Magnite, a stylish and practical vehicle tailored to meet the needs of everyday Filipinos. With its striking design and user-friendly features, the Magnite is an ideal choice for first-time car buyers looking for reliability and flair.
The Nissan X-Trail e-POWER also drew significant attention, showcasing innovative technology that enhances the driving experience. Following the success of the Nissan Kicks in 2022, this model embodies Nissan’s commitment to electrification, seamlessly balancing power and efficiency for modern Filipino drivers.
Additionally, Nissan provided a sneak peek of an upcoming SUV, which reflects the brand’s bold identity and promises to elevate the driving experience, hinting at an exciting future ahead.
The highlight of the event was the launch of the All-New Z NISMO, commemorating 40 years of NISMO heritage. This striking model features an aerodynamic front and rear bumper, paired with bold 19×10 Dark Gray alloy wheels that amplify its sporty character. Inside, Recaro leather seats offer an extra touch of luxury. Powered by a NISMO-tuned VR30DDTT engine, the Z NISMO delivers enhanced handling and responsiveness, complemented by a Sports+ drive mode for an exhilarating driving experience. Priced at Php 4,688,000, the All-New Z NISMO is now available for reservation, with early birds able to choose from a range of colors, including Stealth Pearl Gray and Passion Red. Deliveries are set to commence in January 2025, offering customers an exclusive ownership experience.
Yasuhisa Masuda, President of Nissan Philippines, remarked on the brand’s presence at PIMS: “This year’s show has been an invaluable opportunity to highlight Nissan’s commitment to innovation and purposeful design as we celebrate 55 years in the Philippine market. Our lineup showcases our dedication to a diverse range of customers, from the practical Magnite to the innovative X-Trail e-POWER and the thrilling Z NISMO. We eagerly anticipate introducing these vehicles to the Philippines and seeing their impact on the market.”
