Toyota Motor Philippines (TMP) is strengthening its presence in Eastern Visayas with the development of its first-ever Toyota service center in Leyte. The move marks another milestone in the company’s growing nationwide after-sales network.
The new Toyota Palo, Leyte Service Center, which is being developed in partnership with Toyota Tacloban, Leyte Inc., officially broke ground on June 1, 2026. Once completed, the facility is expected to enhance vehicle servicing accessibility for Toyota owners in the province while supporting the region’s growing mobility needs.
Located in the first-class municipality of Palo, the upcoming facility will occupy a 6,000 sqm site and offer a full range of automotive services, including express maintenance, periodic maintenance, and general repairs. It will also feature a modern showroom and 32 service bays designed to accommodate customer demand. The facility is scheduled to open by mid-2027.
The project represents a significant step for TMP as it expands its after-sales service network beyond major urban centers. By establishing a dedicated Toyota service center in Leyte, the company aims to provide customers with greater convenience and a more seamless ownership experience.
Palo’s strategic location was also a key factor behind the investment. Situated along the Pan-Philippine Highway, the municipality serves as a major transportation and commercial hub, providing efficient access to Tacloban City and neighboring provinces. Its connectivity to airports, seaports, and national road networks further supports regional trade and economic activity.
TMP Senior Vice President for Marketing Sherwin Chua-Lim highlighted Toyota Tacloban’s long-standing commitment to serving customers in the region. He noted that the dealership has earned the trust of around 28,000 customers over the past 13 years, reflecting the brand’s strong relationship with the people of Leyte.
Toyota Tacloban, Leyte Inc. President Jimmy T. Yaokasin described the development as an investment in the future. He emphasized that evolving technology, changing mobility trends, and rising customer expectations require businesses to continuously adapt and prepare for future demands.
Autocar’s Take
Toyota’s decision to establish its first service center in Leyte shows how automotive brands are now recognizing the importance of regional markets. While vehicle sales often grab headlines, after-sales support remains one of the most important factors in customer satisfaction and long-term ownership experience.
The new Toyota service center in Palo will not only provide greater convenience for existing Toyota owners but also help strengthen confidence among prospective buyers in Eastern Visayas. As mobility needs continue to grow outside Metro Manila, investments like this demonstrate how infrastructure and customer service can play an equally important role in sustaining automotive industry growth.
