MG strengthens customer engagement by gathering owner community

MG United as One_1
Photo: MG

MG Motor Philippines is committed to further strengthening its customer engagement by gathering its growing owner community through an event called MG United as One. Aside from sharing stories with its current clients, MG PH said that the event also aims to build meaningful relationships beyond vehicle ownership.   

The MG United as One is a special meet-and-greet event held at Under the Balete in Quezon City, and participated in by several MG owners from various clubs and model groups. MG PH said that the event is a unique opportunity for local owners to connect, share experiences, and celebrate their common passion for the MG brand. 

Owners of different MG vehicles, from sedans and SUVs to the brand’s growing lineup of electrified models, came together to showcase the diversity, enthusiasm, and strength of the local MG community. The car brand said that attendees were able to engage in meaningful conversations while at the same time learning exclusive updates from the brand.

The event also highlighted the important role that owner clubs play within the MG community. By creating opportunities for interaction, collaboration, and shared experiences, MG Motor PH is determined to continue supporting initiatives that foster stronger engagement among owners while celebrating the passion that unites them. 

MG United as One_2
Photo: MG

As MG Motor PH continues to grow its presence in the country, the brand remains committed to creating more opportunities for customers to connect, engage, and become active participants. 

Speaking of growing owner community, MG Motor PH has started handing over MG G50 plug-in hybrid electric vehicle (PHEV) units to the first batch of owners. The turnover ceremony was held at MG Alabang, where the car brand handed over the G50 PHEV units to Mauro Cortez and Reginald Gregorio. 

MG said that Cortez, a business owner, plans to use the G50 PHEV for his furniture business operations, while Gregorio intends to use the vehicle to better accommodate his family on everyday trips.

The MG G50 PHEV is powered by a 1.5-liter gasoline engine paired with a dedicated hybrid transmission, delivering a combined output of 299 hp and 280 Nm of torque. The PHEV system allows for up to 95 kilometers of pure electric driving, while a total combined range of up to 1,415 kilometers.

MG G50 PHEV owners
Photo: MG

Autocar’s Take

MG Motor Philippines is determined to strengthen and further establish its local owner community. To do just that, the car brand organized an event, MG United as One, to gather several MG owners who own different MG vehicles. Gathering local owners is a good strategy to further gain the trust of its existing customers, who in turn serve as MG’s ambassadors in the local market.

This also shows that MG PH aims to build meaningful relationships beyond vehicle ownership. The car brand wants to further strengthen its customer engagement by gathering its growing owner community. Overall, events such as this play a significant role in further establishing brand loyalty.

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Martin Aguilar

Martin Aguilar

Martin is a BA Literature graduate from the University of the Philippines Diliman. Aside from his interest in cars, Martin enjoys reading crime novels while drinking black coffee. With over a decade of experience writing about cars, he has explored different sides of the automotive industry. He even gave car review video hosting a try, going by the nickname Kambyo Boy Next Door.