Nissan Philippines has expanded its footprint in Central Luzon with the opening of its newest dealership in San Jose Del Monte, Bulacan. Located at Lot 3A, Quirino Highway, Sitio Bacood, Sto. Cristo, San Jose Del Monte City, the new facility brings Nissan’s total dealer network in the country to 52 locations.
Operated by Nissan Commonwealth Inc., with Atty. Lyne San Juan-Ponferrada on the helm, the site marks the group’s third Nissan dealership, following Nissan Commonwealth and Nissan Baliuag. As such, the addition of the San Jose Del Monte dealership reinforces the Japanese brand’s goal of providing wider accessibility and improved service for its customers.
Designed under the Nissan Retail Concept (NRC), the dealership offers a modern, customer-focused environment aimed at enhancing both vehicle sales and after-sales service. The facility offers a five-car showroom, complemented by ten service bays, which include six lifters. This enables more efficient servicing capability for customers in Bulacan and nearby areas.
Nissan Philippines has built the San Jose Del Monte dealership to join its 3S facilities, providing a seamless vehicle ownership experience by covering vehicle sales, after-sales service, and spare parts availability. Customers can expect end-to-end support, from purchasing a brand-new unit to maintaining it over time, all within a single location. This integrated approach is seen to improve turnaround time and service consistency.
According to outgoing Nissan Philippines President Masao Tsutsumi, the new dealership plays a key role in strengthening the brand’s connection with customers in emerging growth areas. He noted that the continued partnership with Nissan Commonwealth Inc. has enabled the carmaker to better serve communities outside Metro Manila.
The opening also comes at a time when Nissan Philippines is preparing to introduce new models to the local market, most prominently the imminent arrival of the new Nissan Kicks e-POWER, as well as the Nissan Frontier Pro PHEV and N7 BEV. More importantly, the addition of the San Jose Del Monte 3S dealership serves as a welcoming gift from Tsutsumi to his successor, Yoshinori Kanazawa, who will take the wheel starting April 1, 2026.
Autocar’s Take
Nissan’s expansion to San Jose Del Monte is a clear understanding of where car business growth is happening nowadays – outside traditional urban centers. By strengthening its presence in Bulacan, Nissan is positioning itself closer to a rising consumer base that values accessibility and convenience. The new dealership, being a 3S facility, is particularly important, as after-sales service often determines long-term brand loyalty.
More than just adding another showroom, the move shows Nissan’s deeper investment in regional markets. Complemented by upcoming new model launches, the opening of Nissan San Jose Del Monte in Bulacan could play a meaningful role in boosting the brand’s visibility and sales in Central Luzon.
