Honda Cars Philippines, Inc. (HCPI) further expands its network in the local market as it officially inaugurated Honda Cars Shaw, which features the car brand’s new global visual identity (VI). Aside from having a refreshed look, Honda Cars Shaw is the first dealership operated by HCPI’s subsidiary, Honda Cars Retail Philippines Co. (HCRP).
With the opening of Honda Cars Shaw, HCPI said that it aims to further enhance the brand’s dealership operations by gaining firsthand experience and in-depth insight into the day-to-day dealership management.
The newly opened Honda Cars Shaw is located at 51 Shaw Boulevard corner Pilar St., Addition Hills, Mandaluyong City. It expands to around 1,811 square meters, and HCPI said that it is maximized by an ergonomic design to optimize customer convenience.
Honda Cars Shaw has a showroom floor that can accommodate up to six cars on display, while also having a sales and service information area that features a spacious customer lounge. It also has 17 service bays that are said to be equipped with state-of-the-art facilities for general repairs, spare parts, light compact body and paint, and preventive maintenance.
HCPI President Hidekazu Arai said that Honda Cars Shaw is a testament to its goal of strengthening and modernizing its dealer network.
“We are pleased to introduce Honda’s new VI, which represents an important step in strengthening and modernizing our dealer network. This is more than just a change in appearance—it is about creating a more premium, consistent, and customer-focused Honda experience across both Sales and Aftersales,” Arai said.
“Honda Cars Shaw showcases our new VI store design—a first in the Philippines. Every detail has been carefully studied, thoughtfully developed, and implemented in this new facility to serve as a benchmark for future network implementations,” Arai added.
Meanwhile, HCRP President Noel Barachina highlighted the dealership’s core commitment to customer care: “Our goal as a dealer is to serve more customers while providing the best possible experience. We aspire to embody the true spirit of Omotenashi—heartfelt hospitality.”
Honda Cars Shaw is open from Monday to Sunday, 8 a.m. to 5 p.m. Service operations, on the other hand, are available from Monday to Saturday, 8 a.m. to 5 p.m. For appointments or inquiries, you may contact (+63) 917-170-0146 for vehicle sales and/or Service and Parts or send an email to [email protected].
Autocar’s Take
Honda Cars Philippines, Inc. (HCPI) is determined to further expand its network and presence in the local market as it opens Honda Cars Shaw. The new Honda Cars dealership not only features the brand’s new global visual identity, but it is also the first dealership operated by HCPI’s subsidiary, Honda Cars Retail Philippines Co. (HCRP). This shows that Honda maintains its commitment to the local market, and it intends to keep its foothold in the country. Through the new dealership look, HCPI aims to make its presence felt in a market that is witnessing the arrival of new car brands.
