Honda Cars Philippines, Inc. (HCPI) recognized its distinguished dealer partners and associates during its 2026 Dealer Conference, held at the Solaire Grand Ballroom in Parañaque City. The said event intends to highlight HCPI’s dealerships that demonstrated exceptional performance in sales and after-sales operations throughout 2025, a program similar to what other car brands in the Philippines are doing, such as Toyota Motor Philippines.
HCPI shared that the highlight of its Dealer Conference was the presentation of the 2025 Dealer of the Year (DOTY) award, which is regarded as the car brand’s most prestigious distinction. As such, Honda Cars Pampanga bagged the 2025 DOTY award, an elusive accolade that it last held in 2015.
HCPI said that Honda Cars Pampanga’s return to the top reflects the dealership’s relentless commitment to service excellence and operational efficiency. Honda PH added that Honda Cars Pampanga managed to be the best in delivering superior customer satisfaction and sustainable growth, demonstrating exceptional operational efficiency and alignment with key business performance indicators.
Meanwhile, Honda Cars Cauayan and Honda Cars Marcos Highway, both managed by the Gateway group, took second and third place in the 2025 DOTY, respectively.
HCPI President Rie Miyake expressed that the strength of the Honda brand depends on its partnerships with the dealer network.
“The strength of the Honda brand depends on the strength of our partnerships—between the dealer network and HCPI, between Sales and After-sales, and most importantly, between Honda and our customers. By continuing to work together as one network and delivering an exceptional customer experience, we will build an even stronger Honda brand in the Philippines,” Miyake said.
Aside from the DOTY awards, HCPI presented several specialized awards to celebrate excellence in both sales and service.
Sales Achiever Award
1st – Honda Cars Santa Rosa
2nd – Honda Cars Pampanga
3rd – Honda Cars Cauyan
Volume Seller Award
1st – Honda Cars Santa Rosa
2nd – Honda Cars Cauyan
3rd – Honda Cars Baliuag
Best in Sales Satisfaction Performance (Metro Manila Category)
1st – Honda Cars Greenhills
2nd – Honda Cars Fairview
3rd – Honda Cars Quezon City
Best in Sales Satisfaction Performance (Provincial Category)
1st – Honda Cars Batangas
2nd – Honda Cars Pampanga
3rd – Honda Cars Pangasinan
Most Improved Dealer (Metro Manila Category)
Honda Cars Quezon City
Most Improved Dealer (Provincial Category)
Honda Cars Tagum
Service Intake Achievers (GMA Category)
1st – Honda Cars Cainta
2nd – Honda Cars Santa Rosa
3rd – Honda Cars Calamba
Service Intake Achievers (Provincial Category)
1st – Honda Cars Camarines Sur Pili
2nd – Honda Cars Davao
3rd – Honda Cars Angeles-Clark
Top in Service Satisfaction Performance
1st – Honda Cars Baliuag
2nd – Honda Cars Balintawak
3rd – Honda Cars Tagum
Top Safety Advocates (Metro Manila Category)
Honda Cars Balintawak
Top Safety Advocates (Provincial Category)
Honda Cars Nueva Ecija
Best in After-Sales Operations (GMA Category)
Honda Cars Marcos Highway
Best in After-Sales Operations (Provincial Category)
Honda Cars Batangas
Best in After-Sales Operations (Dealer Group Category)
Pampanga Group
Autocar’s Take
Honda Cars Philippines, Inc. (HCPI) is among the car brands in the Philippines that understands the importance of having a strong dealer network to achieve notable overall sales performance. Through its annual Dealer Conference, HCPI is using the said event as a platform to recognize its top dealerships, which are crucial in making the Honda brand one of the preferred car brands in the local market.
The initiative of recognizing its top-performing dealerships is also being employed by other car brands in the Philippines, such as Isuzu. Through this kind of event, the car brand has the opportunity to show its appreciation to its top-performing dealers, which is a good morale booster to continue the pursuit of excellent service.
