Hariphil Asia Resources, Inc. (HARI), the official distributor of Chevrolet vehicles in the Philippines, is determined to further expand its network by opening a new Baguio dealership. The new dealership also adds to Chevrolet Philippines’ efforts in strengthening its presence in Northern Luzon.
Chevrolet Baguio is under the Laus Auto Group, which is regarded as one of the country’s leading and well-established automotive retail and service networks. Chevrolet Baguio is operating as a full 3S dealership, meaning it offers Sales, Service, and Spare Parts, which is seen to provide customers with a more seamless vehicle ownership experience.
The dealership features a showroom designed to accommodate up to four display vehicle units, while its Aftersales Service is equipped with three service bays capable of handling routine maintenance and repair requirements.
Gracing the Chevrolet Baguio inauguration ceremony are Chevrolet executives led by Chevrolet Vice Chairman and HARI President and CEO Maria Fe Perez-Agudo. Joining her were Laus Group of Companies President Paul Tristan A. Laus; Laus Group of Companies Vice President and Executive Director Carisa A. Laus; Laus Group of Companies Executive Vice President and Group COO Alfie M. Adriano; Laus Auto Group Managing Director Froilan G. Dytiangquin; and Operations Group Head of Chevrolet Laus Auto Group Shiela D. Salita.
Among the distinguished guests were Hon. Benjamin B. Magalong, Mayor of Baguio City; Atty. George S. Fukai III, Executive Assistant and representative of the Mayor of Tuba, Benguet; and Assistant Secretary Markus V. Lacanilao, Chief/Assistant Secretary of the Land Transportation Office (LTO) Central Office, together with representatives from the LTO. Also in attendance was Mr. Anatolio Enderez, General Manager for Southeast Asia Sales Operations, General Motors.
“With the inauguration of Chevrolet Baguio, we are further strengthening Chevrolet’s presence in Northern Luzon while reaffirming our commitment to delivering a more accessible, elevated, and customer-centric ownership experience for the region,” said Vice Chairman and HARI President and CEO Maria Fe Perez-Agudo.
“This expansion reflects our continued commitment to operational excellence, service reliability, and building long-term customer confidence through a stronger and more responsive dealership network,” Perez-Agudo added.
Chevrolet Baguio operates from Monday to Friday, 8:30 a.m. to 5:30 p.m., and on Saturdays from 8:30 a.m. to 5:00 p.m. The dealership is located at 125 Marcos Highway, Barangay Poblacion, Tuba, Benguet.
Autocar’s Take
Chevrolet Philippines is determined to establish its foothold in the local market once again. To do just that, Chevy PH opened a new dealership in Baguio, which not only expands the brand’s reach but also allows it to expand its dealer network further.
This is important since the new Chevrolet Baguio dealership will enable the car brand to tap into more potential clients, allowing them to know or learn more about the Chevy model. As such, the inauguration of Chevrolet Baguio’s full 3S dealership stands as a testament to the brand’s commitment to accessibility, customer satisfaction, and dependable mobility solutions for Filipino motorists.
