Isuzu Philippines Corporation (IPC) announced that it has officially reopened the Isuzu Urdaneta dealership at a new and more strategic location, offering greater accessibility and a better dealership experience.
Isuzu Urdaneta is now located near the Urdaneta exit of the Tarlac-Pangasinan-La Union Expressway (TPLEX). IPC said that the new Isuzu Urdaneta is positioned to better respond to the evolving transportation and mobility needs of customers in Pangasinan and across Northern Luzon. This could also help Isuzu PH continue its momentum of being the leading truck brand.
Managed by Isuzu PH’s long-standing dealer partner, Inteco, the new Urdaneta dealership is now compliant with the Isuzu Outlet Standard (IOS), similar to the relaunched Isuzu Sta. Rosa. The dealership’s new location is expected to be Isuzu’s landmark dealership in Northern Luzon, as Inteco President Raymond Jarina said.
“We have moved our location here for convenience, for our customers. With our visibility, I’m proud to say this dealership would be Isuzu’s landmark dealership in the North,” said Jarina.
The new Isuzu Urdaneta sits on a 2,700-square-meter property. The new dealership facility features a 145-square-meter showroom that is said to be capable of displaying up to two light commercial vehicles (LCVs) and one commercial vehicle. It also has a 1,481-square-meter service area, equipped with five service bays for LCVs and one bay for heavy-duty trucks.
“With many businesses and communities depending on reliable transportation to keep their operations moving, we believe this new location puts Isuzu in an even better position to serve their mobility needs and support the continued growth of the city and surrounding areas,” said IPC President Mikio Tsukui.
The opening of the new Isuzu Urdaneta highlights Isuzu PH’s partnership with Inteco, which is one of the brand’s oldest and most trusted dealer groups serving customers north of Manila. Inteco has been part of IPC’s dealer network since the 1960s and was the company’s first dealer partner in the Philippines through its EDSA dealership.
Autocar’s Take
Isuzu Philippines has reopened its Urdaneta dealership in partnership with Inteco. The Japanese car brand believes that the new Isuzu Urdaneta is located in a more strategic location, offering greater accessibility and a better dealership experience. As such, the new Urdaneta dealership could help Isuzu PH maintain its leadership in the truck market and could also be a driving force in increasing its overall unit sales. The new Isuzu Urdaneta dealership will also allow the brand to offer quality aftersales services, as the new facility has a 1,481-square-meter service area.
