Chery Auto Philippines (CAP) has expanded its network once again with the grand opening of the Chery Quezon Avenue dealership, a full-service dealership operated by Wheels Inc., regarded as one of the country’s most respected and established automotive dealer groups.
Chery Quezon Avenue is located at 602 Quezon Avenue, corner Tauyan Street, Quezon City. The car brand said that the new Chery Quezon Avenue dealership offers customers in Quezon City and nearby areas better accessibility to its growing lineup of SUVs and electrified vehicles.
It features a total dealership area of 800 square meters, which includes a 460-square-meter showroom floor that can accommodate four to five Chery vehicle displays. The new Chery Auto dealership in the Philippines also features a dedicated service area with two work bays to provide customers with reliable, efficient maintenance and repair services, according to CAP.
The dealership’s inauguration was led by key executives from Wheels Inc., including Chairman of the Board Escorton “Gordon” Teng, Senior Vice President and Treasurer Antonio Teng, Senior Vice President for Marketing Frederick Teng, Vice President for Marketing Albern Teng, and Vice President for Sales, Finance, and Insurance Marketing Bernadette Goh-Sy.
“We are proud to officially bring Chery closer to more Filipino drivers through Chery Quezon Avenue. Together with Chery Auto Philippines, our goal is to provide customers not only with Chery’s innovative vehicle lineup, but also with a dealership experience anchored on trust, convenience, and excellent customer care,” Wheels Inc. Chairman of the Board Escorton “Gordon” Teng said.
Executives from CAP and UAAGI Auto Group were also present at Chery Quezon Avenue’s grand opening, including CAP Brand Head Franz Decloedt, UAAGI Auto Group Chief Marketing Executive and Senior Vice President Lyn Buena, UAAGI Deputy Director Joshua Sytin, and UAAGI Auto Group Dealer Development Department Director Engr. Marvin Martinez.
“This new dealership, in partnership with Wheels Inc., reflects our continued commitment to making the Chery ownership experience more accessible and convenient for our customers. With Wheels, Inc.’s strong track record in the automotive industry and dedication to customer satisfaction, we are confident that Chery Quezon Avenue will provide exceptional sales and aftersales service to motorists,” CAP Brand Head Franz Decloedt said.
Chery Quezon Avenue is open from Monday to Sunday, 9:00 a.m to 6:00 p.m. Customers may contact Chery Quezon Avenue at (02) 8743-6593 for inquiries, appointments, and test drive bookings.
Autocar’s Take
Chery Auto Philippines has expanded its dealer footprint yet again, which shows its commitment to bringing the brand closer to consumers. Chery Quezon Avenue, operated by Wheels Inc., intends to do just that by having up to five cars on display at its showroom floor, and it also has a dedicated service area. This means that Chery Quezon Avenue can offer a holistic car ownership, as it not just sell cars but also has a service area to assist customers after the sale is made. The new Chery dealership also allows the brand to show that it plans to continue expanding its presence in the local market, which is a good sign.
