Jetour is strengthening its presence in Central Luzon through a new dealership in Cabanatuan City, Nueva Ecija, following a dealer agreement with Royce Motor Group.
Jetour Auto Cabanatuan will be located along Maharlika Highway in Sumacab Este. According to the companies, it is intended to serve customers in Nueva Ecija, Nueva Vizcaya, and the upper northern areas of Bulacan. The move gives motorists in these areas another point of access to the brand’s vehicles and customer support without travelling to dealerships farther away.
The agreement brings together Royce Motor Group and Jetour Auto Philippines Inc. (JAPI), with representatives from both companies and UAAGI Auto Group attending the signing. For Royce Motor Group, the venture is part of its expansion in the automotive business. For Jetour, it adds to a Philippine dealership network that the distributor says now numbers 25 authorized outlets nationwide.
There is more to the plan than a showroom and a place to discuss prices. Jetour Auto Cabanatuan is also expected to function as an after-sales service hub, offering vehicle maintenance and support, as well as access to genuine parts. That could be an important consideration for buyers, particularly those weighing ownership support alongside a vehicle’s features and price.
Jetour’s Philippine range includes several SUVs and crossovers, from the X50 compact crossover and Dashing compact SUV to the X70 seven-seater and T2 4×4 SUV. The lineup also includes plug-in hybrid electric vehicle (PHEV) versions such as the X70 Lightning i-DM and T2 Lightning i-DM, alongside the T1 Lightning i-DM 4×2 intelligent hybrid SUV. The company positions these vehicles around everyday usability, versatility, and family needs.
That mix gives the new dealership a range of models to present to prospective customers, although the announcement does not specify which variants will be immediately available at the Cabanatuan outlet. Buyers will need to confirm inventory and pricing directly with the dealership once operations begin.
The partnership also reflects Royce Motor Group’s stated intention to build its business through long-term relationships and consistent customer service. Jetour gains another local touchpoint as it seeks to bring its products and after-sales support closer to motorists beyond Metro Manila and nearby communities.
For customers around Cabanatuan, the practical test will be how well the dealership delivers on those promises. A wider network can make a brand more accessible, but dependable maintenance, parts availability, and responsive service help turn a showroom into a lasting ownership resource.
Autocar’s Take
A new dealership matters most for the brand when it makes vehicle ownership easier after the sale, not simply when it adds another showroom to a map. Jetour Auto Cabanatuan’s planned maintenance support and access to genuine parts could be useful for motorists in Nueva Ecija and nearby provinces. Still, the announcement offers few details about its opening date, operating capacity, or initial vehicle inventory, so buyers should check before making a trip. The dealership’s value will depend on service quality, parts availability, and how consistently it supports customers long after they drive away, when ownership needs become more than a sales promise.
