Suzuki Philippines has extended assistance to dealership employees in General Santos following the recent earthquake that affected parts of Mindanao, providing immediate support to workers impacted by the disaster. The company said it quickly rolled out relief efforts for employees of Suzuki Auto General Santos and Suzuki Auto SM City General Santos as communities in the region began their recovery.
As part of its response, Suzuki distributed relief packages containing packed food and fresh polo shirts to dealership personnel who were directly affected by the earthquake. The assistance was intended to help address immediate needs while recovery efforts continued.
Suzuki said the initiative leads its commitment to prioritizing the safety and well-being of its employees, particularly during times of crisis. The company noted that supporting its workforce is an important part of ensuring that dealership operations can gradually recover while employees receive practical assistance.
“Our immediate priority was to check on the safety and welfare of our dealership employees and provide practical support during this challenging time. We work every day to serve our customers as Team Suzuki, together with our Suzuki dealerships. We remain committed to supporting one another whenever the need arises,” said Koichiro Hirao, President of Suzuki Philippines.
The company also highlighted that caring for its employees and dealership partners remains an essential part of maintaining resilient operations and continuing to provide quality service to customers. While recovery efforts remain ongoing in affected communities, the company expressed optimism that its employees, their families, and the affected communities would continue to recover safely in the weeks ahead.
The assistance in General Santos shows how companies can play a vital role beyond business operations by extending timely support to employees during emergencies. As affected areas continue rebuilding, initiatives such as these help provide immediate relief while prioritizing the importance of standing by workers and local communities during challenging times.
Autocar’s Take
Natural disasters often remind us that people should always come before business. Suzuki Philippines’ decision to immediately assist its earthquake-affected dealership employees in General Santos may not be a large-scale relief operation, but timely support can make a meaningful difference during the first days of recovery. \
Acts like providing food and basic necessities reinforce the value of employee welfare and responsible corporate citizenship. In an industry focused on products and sales, it’s encouraging to see an automaker respond to a human need first. Efforts like this help strengthen trust within the dealer network while supporting communities as they recover from adversity.
