Hyundai Motor Philippines Inc. (HMPH) has awarded a brand-new Santa Fe Calligraphy AWD to the winner of its Grand Holidays Promo, marking a memorable moment for one loyal customer.
The recipient, Ms. Erlinda L. Añonuevo, is a public school kindergarten teacher from Tanza, Cavite. Her win comes after years of staying with the brand, having first purchased a Hyundai Eon in 2016. As her family’s needs evolved, she later upgraded to a Hyundai Stargazer, citing its space, comfort, and safety features as key reasons behind her decision.
Her continued patronage, along with a positive ownership and aftersales experience, led her to once again choose Hyundai Quezon Avenue for her most recent purchase. That decision ultimately earned her an entry into the Grand Holidays Promo, which ran until January 31, 2026.
The nationwide campaign gave customers a chance to win a Santa Fe for every qualified Hyundai vehicle purchased and registered during the promo period. The official raffle draw was conducted in February 2026, with all validated entries considered for the grand prize.
HMPH Managing Director Cecil Capacete emphasized the importance of recognizing customer loyalty, noting that initiatives like this go beyond simply offering vehicles. He said the company aims to create meaningful ownership experiences that stay with customers long after the purchase.
The awarding ceremony was attended by key representatives from Hyundai Motor Philippines and its dealer network, including officials from Hyundai Quezon Avenue. The turnover highlighted not just the prize itself, but the relationship between the brand and its customers.
The Santa Fe Calligraphy AWD, Hyundai’s flagship SUV offering, represents a significant upgrade for Ms. Añonuevo and her family. Known for its premium features, advanced safety technologies, and refined design, the model stands as one of the brand’s most well-equipped vehicles in the local lineup.
Through the Grand Holidays Promo, HMPH reinforces its effort to strengthen customer engagement while adding value to the ownership journey. Programs like this reflect a broader push to connect with buyers in more meaningful ways, rewarding loyalty while encouraging new customers to experience the brand.
Autocar’s Take
This winning moment is surely one for the books, not just for Hyundai, but also for the proud customer. It works because it feels real; a long-time customer upgrading through the years and eventually winning something substantial. It is not just about the prize, but the journey leading up to it.
For Hyundai, it reinforces the value of consistency in both product and aftersales experience. Campaigns like this are not new, but they always resonate with people. It reminds buyers that staying with a brand can come with tangible rewards, not just familiarity or convenience.
