German carmaker Mercedes-Benz is now celebrating its 140th year. In line with this, Mercedes-Benz Philippines recently held its annual MercedesTrophy Golf Tournament, honoring the brand and its legacy. Now in its 18th season, the 2026 MercedesTrophy Golf Tournament was held on March 16, 2026, at Sta. Elena Golf and Country Club in Sta. Rosa, Laguna.
The tournament, exclusive to Mercedes-Benz customers, partners, and members of the media, gathered over 100 participants for a day of competitive play and brand engagement. It continues to serve as a platform that blends sport, lifestyle, and the brand’s core values of precision and excellence.
Participants competed across multiple divisions, with top performers earning national championship titles and the opportunity to represent the Philippines at the 2026 MercedesTrophy World Finals. The prestigious global sporting event is scheduled from September 28 to October 2 in Stuttgart, Germany, offering winners an exclusive experience that includes tournament rounds and a visit to Mercedes-Benz’s facility.
This year’s champions include Danny Gutierrez for Division A, Ron Christopher Del Rosario for Division B, and Nunnatus Cortez for Division C. Their victory secures their place on the international stage, where they will go up against top amateur golfers from around the world.
Adding excitement to the tournament were high-value hole-in-one prizes. These include the fully electric Mercedes-Benz EQS SUV and Mercedes-Benz EQE Sedan, models that banner the brand’s continued push toward electrification.
The event was supported by a roster of partners, including Paramount Life & General Insurance, Okada Manila, Turkish Airlines, and Shell Philippines, among others.
The MercedesTrophy marks the beginning of a series of commemorative activities Mercedes-Benz Philippines has planned throughout 2026, as it reflects on the brand’s 140 years of automotive excellence. From the earliest automotive innovations of Karl Benz and Gottlieb Daimler to its current innovations in luxury mobility, Mercedes-Benz looks forward to the next 140 years and beyond.
Autocar’s Take
Indeed, many successful business talks and social gatherings are built on a solid foundation of a few rounds of golf, with friendly competition to add excitement. Through golf, big ideas are formed and brought to life among like-minded people with equally big shared goals. The 18th MercedesTrophy proves the point.
Events like this allow Mercedes-Benz to engage its customer base in a setting that highlights its premium positioning – exclusive, refined, and experience-driven. The inclusion of EVs as major prizes is also telling, subtly aligning tradition with the brand’s future direction.
While not directly tied to vehicle sales, the long-term value of this event is strengthening brand loyalty and perception. For a marque like Mercedes-Benz, maintaining that emotional connection with its customer base is just as crucial as launching a new model, especially in a market that is now becoming more crowded at the top end.
