Isuzu strengthens healthcare ties with PCMC Brain Center aid

From left: PCMC Department Manager for Medical Services Department Dr. Ermenilda L. Avendaño, PCMC Deputy Executive Director for Hospital Support Services Dr. Mary Ann C. Bunyi, PCMC Executive Director Dr. Cecilia O. Gan, IPC President Mikio Tsukui, IPC Assistant Vice President for Administration Imelda Bernas and IPC Executive Vice President Yasuhiko Oyama
From left: PCMC Department Manager for Medical Services Department Dr. Ermenilda L. Avendaño, PCMC Deputy Executive Director for Hospital Support Services Dr. Mary Ann C. Bunyi, PCMC Executive Director Dr. Cecilia O. Gan, IPC President Mikio Tsukui, IPC Assistant Vice President for Administration Imelda Bernas and IPC Executive Vice President Yasuhiko Oyama. Photo: Isuzu

Isuzu Philippines Corporation (IPC) has extended its support to the Philippine Children’s Medical Center (PCMC) through a donation aimed at strengthening pediatric neurology services in the country. This latest corporate social responsibility initiative reinforces the Japanese brand’s commitment to community development beyond the automotive sector.

The turnover ceremony, held on March 19, 2026 at PCMC in Quezon City, involved the provision of equipment, furniture, and fixtures for the hospital’s Child Neuroscience Division. These contributions will help operationalize the New Brain Center Building, particularly its third floor left wing, an area dedicated to treating children with neurological, neurosurgical, developmental, and behavioral conditions.

In more detail, the items donated include office desks, chairs, storage units, and child-friendly furnishings designed to create a more organized and welcoming environment for patients and healthcare professionals. The initiative is expected to help the hospital as it prepares to accommodate a growing number of pediatric cases requiring specialized neurological care.

Photo: Isuzu

IPC President Mikio Tsukui and PCMC Executive Director Dr. Cecilia O. Gan were among the key people who led the turnover ceremony. There, Tsukui emphasized the importance of supporting institutions that focus on vulnerable sectors, particularly children in need of specialized care. He noted that the initiative is IPC’s way of contributing to nation-building through meaningful partnerships.

For PCMC’s part, Dr. Gan shared that the IPC support goes beyond infrastructure. She noted that the move contributes to building a better working environment for her team of healthcare workers, as well as for the children and their families.

The initiative also aligns with IPC’s corporate social responsibility program, which supports the United Nations Sustainable Development Goals, particularly those focused on health and well-being. As IPC continues to expand its footprint nationwide through introducing new models and widening its dealership coverage, it reiterates that its role extends beyond providing mobility solutions, positioning itself as an active partner in initiatives that promote healthier and more resilient communities.

Autocar’s Take

Isuzu Philippines’ partnership with the Philippine Children’s Medical Center highlights how even automotive companies can play a meaningful role in society beyond their scope of business. The company’s support addresses a real gap in pediatric brain care, an area that continues to see rising demand in the Philippines. While the donation may seem modest in scale, its impact is practical and immediate – helping a public hospital function more efficiently.

It also reinforces the idea that corporate social responsibility programs should be grounded in long-term value, not just visibility. Initiatives like this can contribute to improving health care services where it is needed the most.

PCMC Child Neuroscience Division team. Photo: PCMC