Ford Philippines has formally announced the opening leg of the Ford Island Conquest (FIC) 2026 at the Alabang Town Center in Muntinlupa, marking the 9th season of the American brand’s nationwide experiential roadshow. Happening from February 20 to 22, the 3-day event provides visitors with hands-on exposure to Ford’s latest models, technologies, and vehicle ownership offers.
This year’s FIC adopts a refreshed, more open layout, complemented by bolder visual elements to create a more immersive brand experience. The company has also tapped Overland Kings, a local 4×4 gear distributor and rig outfitter, to bring lifestyle-oriented merchandise and displays closer to enthusiasts and potential buyers looking to spruce up their off-road adventure rides
On display at the Alabang leg are key models from Ford’s current lineup, including the Territory Hybrid Titanium X, the all-new Mustang Mach-E, the Bronco, Everest Titanium+, and Ranger Wildtrak Special Edition. Several units of these vehicles will also be available for test drives, allowing customers to personally take a better look and feel of the Territory Hybrid Titanium X and Trend variants, Ranger Wildtrak, Raptor 3.0L V6, Bronco, and Everest Titanium+ on the road.
A major highlight of the event is the set of exclusive offers for the Mustang Mach-E. Ford Philippines is offering the high-performance all-electric SUV at 0% interest with a 50% downpayment and a 60-month payment term, made available through Ford’s bank partners BPI and Eastwest Bank. According to Ford, this financing package is equivalent to around P500,000 in savings.
Additional incentives are also up for grabs for those who reserve a vehicle during the event. These include an outright P20,000 cash discount and a chance to win up to P100,000 more in savings through the event’s Gashapon activity, bringing total potential cash discounts to as much as P120,000.
Ford Philippines says that the FIC 2026 is free and open to the public. Gates open from 11:00 AM to 9:00 PM on Friday, and from 10:00 AM to 9:00 PM on Saturday and Sunday.
Autocar’s Take
The Ford Island Conquest remains one of the most effective brand engagement strategies in the local automotive market. By combining test drives, lifestyle partnerships, and clear financial incentives, Ford Philippines transforms a static display into an immersive, experiential event that can boost purchase intent among interested customers.
The focus on electrified models, particularly the Mustang Mach-E and the Territory Hybrid, is a measured but deliberate push toward electrification without alienating traditional buyers. More importantly, the clearly defined transparency of financing and cash discount offers helps build consumer confidence, a proven brand edge in today’s increasingly competitive market.
