Nissan Philippines celebrates their significant milestones through a refreshed product line-up and services as they end 2023 on a high note. From showcasing new products to launching innovative technologies, Nissan continues to push boundaries to inspire adventure and excitement.
In May 2023, Nissan embarked on an exhilarating journey with El Nido #GoAnywhere media drive, highlighting their robust 4×4 lineup while promoting their Blue Switch initiative. The event served as a platform to educate stakeholders on the benefits of Vehicle-to-Everything (V2X) technology to reinforce Nissan’s commitment to innovation and sustainability.
To further uphold their commitment to promote eco-tourism and adventure, Nissan renewed their partnership with the Department of Tourism with Drive Pinas. The initiative kicked off to trips to popular destination La Union through the introduction of the New Nissan Almera with NissanConnect Services. This partnership highlights Nissan’s dedication to enhancing the Filipino driving experience while supporting local tourism.
A landmark moment in Nissan’s technological advancements came with the launch of NissanConnect Services, a cutting-edge platform revolutionizing connectivity and convenience. This milestone reaffirms Nissan’s position as a frontrunner in automotive innovation as they provide customers with seamless connectivity and personalized experiences.
Meanwhile in motorsports, Nissan solidified their legacy with the launch of the iconic Z and GT-R, hailed by enthusiasts for their performance and heritage. These legendary vehicles continually cement Nissan’s reputation as a local powerhouse in motorsports. Nissan’s legacy also extends beyond traditional racing, as proven by their participation in Formula E. By sending media to events like the Tokyo ePrix, Nissan Philippines showcases their dedication to sustainable mobility and technology.
Nissan Philippines also achieved significant success in its sales endeavors, growing their market share to 6.5% with an increase of 31.8%, as compared to the previous fiscal year, this with more than twice the industry’s average growth. The Navara remains to be the best selling vehicle in Nissan’s lineup with over 11,000 units sold in 2023. This is followed by Terra which sold over 6,000 units in the same period. Notably, Nissan was also able to sell over 1,000 units of the Patrol, which emerged as a popular choice among customers. This feat shows the brand’s ability to deliver high-quality vehicles tailored to local preferences.
Reflecting on its achievements, Nissan Philippines is poised to maintain their momentum in 2024. Moreover, Nissan’s recognition as the Top 7 Employer of the Year as awarded by the Philippine Daily Inquirer (in partnership with Statista) further solidifies their position as a leader in the automotive industry and an employer of choice in the Philippines.
For more information on Nissan Philippines Inc., visit https://www.nissan.ph/
