Tamang Ride PH grand launch unites public for a full day of Road Safety Advocacy in BGC

AutocarPh
From L to R: Masaru Onozuka – Adviser for HR, Maria Darlene Justimbaste – General Manager – HR, Tomoyuki Mabuchi – President of Honda Trading Philippine Export Zone, Rie Miyake – President of Honda Foundation, Inc. and Honda Cars Philippines, Inc., Minister YOKOTA Naobumi – Minister of Economic Affairs of the Embassy of Japan, Hajime Yokota – Founder and President, ACTION, Inc., Takeshi Kobayashi – President of Honda Philippines, Inc., Gerry Datario – Assistant Vice President of Honda Philippines, Inc., Crecelle San Jose – Executive Director of Honda Foundation, Inc., and Jun Lomibao – Head of Corporate Social Responsibility, Honda Philippines, Inc.

The vibrant streets of Bonifacio Global City were energized last June 21, 2025, as Tamang Ride PH held its much-anticipated Grand Launch — a full-day event that convened road safety advocates from across sectors to champion one common cause: creating safer roads for all Filipinos, especially children.

Tamang Ride PH is a road safety advocacy movement organized under the initiative of A Child’s Trust is Ours to Nurture (ACTION), Incorporated. The Tamang Ride movement will create a comprehensive platform for customers’ voices about road safety and will encourage awareness of road safety through their active involvement. This partnership aims to promote road safety, focusing on safe driving/riding for children and beginners.

Attended by hundreds of road safety allies from businesses and community groups, families, and the general public, the event was thoughtfully structured into three integral segments: a formal morning launch, an interactive afternoon showcase, and an inspiring evening community celebration. Together, these activities marked the official public introduction of the Tamang Ride PH campaign and its core pillars: stakeholder collaboration, road safety education, and innovation through technology.

Morning Launch Ceremony: Introducing Tamang Ride PH to the Public

The day commenced with a ceremonial launch hosted by Ms. Danisse Tuazon and Mr. Daryl Jade Abaya, setting the tone for a day rooted in awareness and advocacy. The morning featured key moments including:

  • A comprehensive Tamang Ride PH Orientation and the unveiling of the Tamang Ride PH Mobile App Prototype, presented by Mr. Hajime Yokota, Founder and President of A Child’s Trust Is Ours to Nurture (ACTION), Inc.
  • The official launch of the Tamang Ride PH Road Safety Modules for Children and Youth, presented by Ms. Lani Bayron-Llanes, Executive Director of ACTION, Inc.

Messages of solidarity and endorsement were delivered by esteemed partners and stakeholders:

  • Minister Yokota Naobumi, Minister for Economic Affairs, Embassy of Japan in the Philippines
  • Takeshi Kobayashi, President, Honda Philippines, Inc.
  • Shinsuke Iida, Sales and Marketing Director, Yamaha Motor Philippines, Inc.
  • Andrew Ryan Ty, Assistant Vice President, Marketing Services Department, Toyota Motor Philippines Corporation
  • Tamaki Yoshinori, Chairman, Wellbin Group Co., Ltd. (via recorded video)
  • Gwendolyn T. Pang, Secretary General, Philippine Red Cross
  • Yoji Kawaguchi, General Manager, Mitsukoshi BGC

Tamang Ride PH’s Grand Launch showcased the strength of multi-sectoral partnerships and the power of community-driven action. As the campaign accelerates into its next phase, it continues to invite more individuals and organizations to take part in shaping a safer and more responsible road culture across the Philippines. To learn more about ACTION & Tamang Ride PH, visit https://www.action.org.ph/.

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