Twice a year, the Pantone Color Institute publishes the Pantone Fashion Color Trend Report, its preview of popular and innovative colors that provides important stimuli for the world of design and fashion. In the latest issue for New York Fashion Week (NYFW, 6 to 11 September 2024), Pantone presents Turbonite – the first time the report has featured a customized color from an automotive brand. Since the end of 2023, Porsche has been sharpening the look of its Turbo derivatives with this elegant metallic grey tone. The sports car manufacturer and the color specialist will celebrate the publication of ‘The Story of Turbonite’ with a high-profile event ahead of NYFW.
“Every designer and graphic artist knows the Pantone color cards. In the same way that the Porsche 911 is the archetype of all sports cars, for more than 60 years the US company’s color standard system has been the reference work for everyone that uses colors in design,” says Michael Mauer, Vice President Style Porsche. “We are proud to be the first outside brand represented in Pantone’s Fashion Color Trend Report. Turbonite is unique. An innovative, timeless, strong, but not loud color that gives our Turbo derivatives an unmistakable, self-assured look. Like all Porsche colors, the newly developed color shade was created over several years in a labour-intensive creative and development process.”
About Turbonite
Gold-tinted elements create the elegant, metallising effect of Turbonite. The top layer exhibits a contrasting satin-matte finish. For the Porsche Turbo derivatives across all model lines, the lettering on the rear, the Daylight Opening (DLO) and the borders of the side windows are finished in Turbonite, which is also the dominant color in the exclusive crest. All the range-topping high-performance models feature this crest on the front of the car, as well as on the lightweight alloy wheels and the steering wheel. Depending on the model line, further details such as the inlays in the front aprons, the spokes, or the aeroblades in the light alloy wheels can be finished in this exclusive color.
Additionally, selected components in the interior, for example the trim strips and the belt straps, as well as a number of controls such as the mode switch and the air conditioning controls, also come in Turbonite. In this case, too, the exact scope depends on the model line. In combination with a black interior, Turbonite is also used as a contrasting color for the decorative stitching on the seats, door panel trims, instrument panel and floor mats.
About the Porsche color programme
At the start of 2024, Porsche revised and emotionalised the color scheme for all model lines. Contrasts, Shades, Dream and Legends are the names of the categories for former standard, metallic and special colours. These reflect a variety of topics, and their emotional labels make it easier for the customer to choose a colour.
In combination with a black interior, Turbonite is also used as a contrasting color for the decorative stitching on the seats, door panel trims, instrument panel and floor mat
Alongside the standard color programme, the sports car manufacturer offers even more individualised paintwork with ‘Paint to Sample’ and ‘Paint to Sample Plus’. With ‘Paint to Sample’, the focus is on the availability of classic Porsche colors recognisable from the company’s history. At present, the range across all model lines comprises more than 170 colors. ‘Paint to Sample Plus’ also offers the option of creating highly individual colors based on customer specifications.
About the Pantone® Fashion Color Trend Report
The colors presented in the half-yearly Pantone Fashion Color Trend Report are selected from the Pantone Fashion, Home + Interiors color system, the most widely used and highly regarded color standard system for fashion, textile, home and interior design. Each season, the Pantone Color Institute publishes the Pantone Fashion Color Trend Report as a half-yearly color trend preview for the coming season, presenting the most important colors expected at the New York Fashion Week and the London Fashion Week. Over the entire season, the Pantone Fashion Color Trend Report provides a color reference for retailers, brands, fashion designers and the press.
