It is no secret that Nissan’s business has been struggling to stay afloat today. Corporate problems such as dwindling sales, production cuts, and even workforce layoffs have hounded its path to steadfast growth. Nissan tried to patch things up late last year via a supposed business merger with fellow big Japanese brand Honda. That failed almost as soon as it was announced.
But all is not going down just yet, as Nissan recently announced its big move in an attempt to finally bounce back from the plunge. To put it simply, Nissan has raised around 860 billion Japanese Yen (roughly Php 330 billion) of financial bonds from its global investors to support its medium and long-term business plans.
The financial boost included around 660 Billion Yen (estimated Php 253.3 Billion) from the combined US dollar- and Euro-denominated bonds, as well as 200 Billion Yen (around Php 76.7 Billion) in Yen-denominated convertible bonds. The boost attracted more investors than expected, signaling strong and solid confidence of the brand’s global partners and investors in its return to form.
The funds will help Nissan strengthen its finances, especially as it prepares to pay off existing debts and invest in future tech. The dollar and euro bond proceeds will be used for general corporate purposes and to cover maturing bonds, including those due in fiscal year 2025. Meanwhile, the Yen-denominated convertible bonds will be for Nissan’s funding of new long-term investments projected to run smoothly by fiscal year 2030. These include electrification and software-defined vehicles.
Locally, Nissan Philippines maintains a respectable place in terms of positive public reception. This is greatly helped by the brand’s new dealership openings, marketing gigs, and just recently in April this year, the appointment of Masao Tsutsumi as its new President. Here’s to hoping that Nissan global financial boost will have its effect felt here in the Philippines, as well.
