Jetour Auto Philippines concluded its participation at the first-ever OutdoorFest with a display focused on electrified adventure mobility. Held from February 21 to 22, 2026, the OutdoorFest served as Jetour’s platform to highlight its hybrid and plug-in hybrid electric SUV models designed for urban driving and outdoor exploration.
In brief, the OutdoorFest is the country’s first large-scale outdoor lifestyle playground, transforming Parklinks in Pasig City into a hub that blends fun and mobility in one venue. It gathered more than 200 brands across a wide variety of fields, including automotive, camping, food, sports, and outdoor gear, giving visitors a hands-on introduction to modern outdoor living. Jetour saw the opportunity to showcase its rugged electrified SUVs in an environment where they can be at home beyond the confines of well-paved roads.
Leading the squad was the Jetour T2 Lightning i-DM Panda Edition, all rigged with a complete overlanding setup. The model combined rugged styling, an electrified powertrain, and practical outdoor accessories, illustrating the brand’s definition of modern, adventure-oriented mobility.
Also featured was the Jetour T1 Premium variant, which emphasized a balance of comfort and functionality. The vehicle was outfitted with 255/55 R19 tires, a side ladder, a retractable stepboard, and a roof rack with integrated LED lighting. Jetour attracted visitors by offering the T1 Premium with a P100,000 discount off its P2,098,000 retail price, an offer it brought exclusively for the fun weekend event.
Jetour complemented its OutdoorFest display booth with on-site test drives, allowing visitors to experience the T2 Lightning i-DM, T1 Lightning i-DM, and X70 Lightning i-DM. According to Jetour, many visitor feedback highlighted smooth power delivery and the adaptability of its hybrid system technology for daily and recreational use.
“Our participation in OutdoorFest reflects JETOUR’s core mission to empower journeys that combine innovation, sustainability, and the spirit of exploration. We are thrilled by the strong interest from attendees who experienced our vehicles up close and behind the wheel,” said Cherry May De Los Santos, Marketing Director of Jetour Auto Philippines.
Looking beyond OutdoorFest participation, Jetour continues to expand its local presence through a growing model lineup that includes internal combustion, hybrid, plug-in hybrid, and full-electric vehicles, supported by nationwide dealership and after-sales infrastructure.
Autocar’s Take
Jetour’s OutdoorFest strategy worked because it treated electrification as a tool that is both practical and fun. By pairing hybrid technology with overlanding-ready vehicles, the brand addressed common concerns regarding capability and usability.
The event-exclusive reservation discount offer added tangible value, but the real takeaway was the hands-on exposure visitors had through test drives. As electrified SUVs gain traction in the Philippines, Jetour’s challenge now is to provide and maintain long-term reliability and support, areas that will help retain its loyal customer base and attract first-time buyers.
