Hyundai Motor Philippines, Inc. (HMPH) has launched its Calamity Assistance Program to support customers affected by the recent earthquake that struck parts of Southern Mindanao, reinforcing the brand’s commitment to customer care during times of crisis.
The program is designed to help Hyundai vehicle owners recover more quickly from disaster-related vehicle damage through a range of services that reduce repair costs and provide immediate mobility support. As natural calamities continue to affect various parts of the Philippines, automotive brands are increasingly stepping up efforts to assist customers beyond the showroom.
Under the Hyundai Calamity Assistance Program, eligible customers can avail themselves of free towing assistance and a complimentary vehicle health check to assess any damage caused by the earthquake. The package also includes labor discounts for body and paint repairs for uninsured vehicles, participation fee support for insured vehicles, Global Diagnostic System (GDS) scans, and complimentary car wash and vehicle disinfection services.
According to Hyundai Motor Philippines Managing Director Cecil Capacete, the initiative solidifies the company’s goal to being a dependable mobility partner, particularly when customers face unexpected challenges brought about by natural disasters. The executive added that the company continues to maintain a 24/7 Roadside Assistance hotline to ensure immediate support is available whenever needed. The service is intended to help affected motorists receive prompt assistance, whether for towing, vehicle assessment, or guidance on repair options.
The launch of the calamity assistance package comes at a time when many residents in Southern Mindanao are assessing damage to homes, infrastructure, and vehicles following the earthquake. Programs such as these provide added peace of mind for vehicle owners who may already be facing significant recovery expenses.
Through the Hyundai Calamity Assistance Program, the company aims to ease the burden on affected customers while ensuring that their vehicles can safely return to the road as quickly as possible. Hyundai owners seeking assistance may contact the brand’s 24/7 Roadside Assistance hotline or reach out through Hyundai Motor Philippines’ official customer support channels.
Autocar’s Take
Programs like Hyundai’s Calamity Assistance Program highlight how customer service extends far beyond vehicle sales. In a country where earthquakes, floods, and typhoons are recurring realities, practical support such as free towing, vehicle inspections, and repair assistance can make a meaningful difference for affected motorists.
What stands out is the focus on helping customers get back on the road safely while easing some of the financial burden that often follows a disaster. As competition in the automotive industry grows, initiatives that prioritize customer care and mobility support may become just as important as vehicle features and technology.
