Hyundai Motor Philippines Inc. (HMPH) is all set to hold the Hyundai Mobility Experience (HME) this week at the Trinoma Activity Center, giving interested individuals the opportunity to explore its latest model lineup. Hyundai PH said that the HME at Trinoma will be from February 5 to 8, 2026.
The upcoming HME is Hyundai’s first run for this year. Similar to its previous HME events, the Korean car brand will showcase its latest vehicles, giving guests the chance to learn more about its model lineup. HMPH shared that it will display its diverse product lineup, including the seven-seater MPV Stargazer X, along with its five-seater subcompact crossover vehicles such as the Creta N Line and the Venue.
HMPH will also be bringing its vehicles under its Hybrid Line, including the Kona Hybrid, Tucson Hybrid, and the Santa Fe Hybrid. The car brand shared that these hybrid vehicles represent Hyundai’s “continued commitment to smarter, more sustainable mobility options.”
HMPH Managing Director Cecil Capacete said that the HME is the car brand’s initiative to reach more customers by allowing them to explore its models firsthand. It is also an event where Hyundai PH can showcase its new energy vehicles, such as its Hybrid Line.
“We at Hyundai are proud to bring the Hyundai Mobility Experience to the northside for our first run this year. Our HME tour reflects our commitment to bring the brand even closer to our customers. As we continue to expand our lineup and introduce new mobility solutions, we remain focused on giving Filipinos more opportunities to experience our technology, design, and innovations firsthand,” Capacete said.
Other than showcasing its latest model lineup, HMPH will also be offering event-exclusive promos. The car brand shared that guests who register at the display will receive a free refreshment at the Hyundai Café, while those who make an on-site reservation will take home a complimentary Hyundai golf umbrella.
Individuals can also get discounts of up to P30,000 when they reserve a Creta or a Stargazer. HMPH will also be giving fuel vouchers worth up to P20,000 on all models reserved via Hyundai Finance partner banks, which are the following: BPI, RCBC, and EastWest.
Autocar’s Take
Hyundai Motor Philippines continues its initiative of bringing its latest model lineup closer to potential clients through the Hyundai Mobility Experience event. For the event’s first leg this year, HMPH chose to hold it at Trinoma, which makes sense since this mall is frequented by a lot of people. Trinoma Mall’s foot traffic will allow Hyundai to showcase its latest vehicles even further while at the same time giving visitors the chance to know more about products firsthand.
Aside from vehicle displays, HMPH is also offering event-exclusive deals, which could entice more guests to drop by the display or even make a reservation on the spot. Of note, this marketing strategy is not unique to Hyundai PH, as other car brands, such as Suzuki, through its Auto Festival event, also hold a similar mall display.
