Hella, a global leading automotive aftermarket brand, has further expanded its array of product lines in the Philippines. Hella Philippines launches engine oil product line in the country. Last November 13, 2025, with the theme “Driven by Care – The HELLA Way, at Discovery Suites, Ortigas, Pasig City, the brand ushered in its new product line by celebrating its German engineering heritage.
Present at the special launch event are select members of the media, stakeholders, including actual engine oil product users: the riders, drivers, and delivery partners who are constantly on the road moving. Doing it the “Hella Way,” the brand wanted to include its end users in celebrating the special product launch.
“We believe true innovation begins with empathy,” shared Mr. Andy See, Head of Sales for HELLA Asia. “Every product we create — from lighting and horns to engine oils — carries the same promise: to protect lives, enhance performance, and care for those who keep our roads alive. Whether on two wheels or four, HELLA is committed to keeping every journey safe and reliable.”
Designed to provide top-notch engine protection, the brand’s newest product line has been formulated with German technology and tested for tropical road conditions in which the Philippines experiences.
For its first line of lubes in the Philippines, the German premium brand brought in the Xvance GP Ultra for gasoline and diesel applications. Xvance GP 7000 for gasoline engines, Xdurance Series for diesel applications. Hella also brought in engine oils for motorcycle applications: the Xvance 4T Ultra, Xvance 4T Motor, and Xvance 4T Scooter.
Aside from engine oils, the brand also brought in premium automotive lubricants like transmission oil, gear oil, radiator coolant, and brake fluid.
“Every drop represents more than just performance — it’s a reflection of our respect for those who spend their days and nights on the road. HELLA Engine Oils are engineered with purpose: to perform, to protect, and to care,” said Hella Philippines Country Manager Jason De Leon.
Best known for offering quality aftermarket automotive spare parts, the brand prides itself on German engineering featured in every product it offers. Hella is best known for offering top-quality horns, lighting systems, and even wiper blades.
Aside from introducing its new product line, the brand also premiered its short film titled “Daloy ng Buhay (Flow of Life).” The film serves as a tribute to Filipinos who frequent the road, riders, and drivers whose quiet determination keeps life in motion. The film echoes the brand’s belief that every journey, no matter how small, deserves to be seen and safeguarded.
