Great Wall Motor, or GWM, officially made its Philippine debut in mid-2023 under the Luxuriant Automotive Group, Inc. (LAGI). Since then, the Chinese carmaker climbed up the business ladder, which led to what it recently achieved – its best month ever in sales performance.
According to GWM Philippines, the brand closed July 2025 with a remarkable 22% increase in sales as compared to its June 2025 performance. Although it didn’t mention any specific sales figures, GWM Philippines attributed this achievement to its competitive pricing strategies, ongoing sales promotions, expanding dealer network, and growing model lineup.
Today, GWM Philippines offers a wide range of models. These include the Ora small electrified city car, the Haval Jolion and Haval H6 hybrid, the Tank 300 SUV, and the new Cannon pickup truck which was recently put to the test at a purpose-built drift track in Pampanga.
To continue its upward momentum, GWM Philippines said that the suggested retail prices for the new Cannon lineup will remain unchanged, despite the recent price increase in pickup trucks due to excise tax adjustments. This suggests that the GWM Cannon Lux+ 4×4 AT and the GWM Cannon SLux+ 4×4 AT will still be retailed at P1.48-million and P1.68-million, respectively. GWM Philippines adds that the aforementioned pickups are also available with an all-in low downpayment of P58,000.
Dax Avenido, GWM Philippines’ Brand Head and Marketing Director, shared, “This milestone is more than just a number. It’s a clear signal that Filipino consumers are recognizing the value and potential GWM has to offer in terms of quality, performance, and value.” Avenido also mentioned that the company is proud of its entire workforce for this accomplishment, concluding that this is just the start of bigger things to come.
GWM Philippines closed its message by saying that it’s got some pretty big plans to keep the ball rolling for the rest of 2025. These include new product launches, roadshows, lifestyle events, among others.
