
Ford Philippines has added another name to their roster of models. Introducing the All-New Ford Bronco, an off-road SUV that dates back to the 1960s and is built to take on boundless challenges for the off-road adventurous.
This 5-door SUV, featuring bold lines and rugged design, promises to be a standout on any terrain. Ford Philippines also announced that the All-New Ford Bronco will be available in the Outer Banks variant with the Sasquatch Package, starting at a retail price of Php 4,998,000. Additionally, it includes a complimentary Peace of Mind service inspection package for a worry-free ownership experience.
Since its inception in 1965, the Bronco has set the standard for SUVs. The new Outer Banks variant with the Sasquatch Package enhances its off-road prowess with the following features:
- Advanced 4×4 with On Demand Engagement: Provides power to all wheels for enhanced traction and stability. Its G.O.A.T. Mode (Goes Over Any Type of Terrain) adapts to various terrains and weather conditions.
- High Performance Off-Road Stability Suspension (HOSS) System with Position-sensitive BILSTEIN Shock Absorbers: Ensures stability at high speeds and precision at low speeds in harsh conditions.
- 4.7 Final Drive Ratio with Electronic-locking Front and Rear Axle: Maximizes traction and torque.
- High Clearance Suspension and High Clearance Fender Flares: Allows the Bronco to navigate difficult terrains while keeping the body clean.
- 17” Black High Gloss-Painted Aluminum Wheels with Beadlock Capability: Enhances off-road performance and aesthetics.
- 35-Inch Mud-Terrain (M/T) Tires: Provide superior traction in muddy, rocky, or uphill conditions.

The All-New Bronco is powered by a 2.7L EcoBoost® V6 Engine with Auto Start-Stop, delivering 335 PS and 555 Nm of torque, paired with a 10-Speed Automatic Transmission for superior off-roading capability.
Inside, the Bronco features leather-trimmed seats in dark space gray and navy pier colors, with a 10-way power-adjustable driver’s seat and an 8-way power-adjustable front passenger seat. The SUV comes with a Carbonized Gray Molded-in-Color Hard Top with a sound-deadening headliner, and offers an open-air experience with its removable roof and doors.
The Bronco’s SYNC 4 infotainment system includes a 12-inch touchscreen with enhanced voice recognition and a 360-degree camera. It also features a premium B&O® Sound System with 10 speakers, including a subwoofer, for an immersive audio experience.

For safety, theFord Co-Pilot360 tech offers a suite of advanced safety features, including Auto High-Beam Headlights, Adaptive Cruise Control, Blind Spot Information System (BLIS®) with Cross-Traffic Alert, Lane Keeping System, and Pre-Collision Assist with Automatic Emergency Braking. Additionally, the FordPass app provides features like the Intelligent Oil Life Monitor, Vehicle Status, and Vehicle Location, supporting owners in their adventures.
“The SUV that started it all for Ford is finally here. We are excited that Filipinos get to finally experience the off-road performance of the All-New Bronco. With its iconic design and rugged terrain capabilities, adventure seekers are in for a thrill as it can take on extreme conditions in the great outdoors,” said Mike Breen, Managing Director, Ford Philippines.
The All-New Bronco is available in Eruption Green, Race Red, Cactus Gray, Oxford White, Azure Gray (additional P20,000), and Shadow Black. It can be reserved online via the Ford Philippines website, with dealership availability starting mid-June 2024.

For more information, customers can visit a Ford dealership or log on to ford.to/AllNewBronco.

