AF Payments Inc., the trailblazer in contactless payment solutions in the Philippines, has joined forces with the Philippine Coast Guard (PCG) to unveil beep™-enabled multifunctional ID cards for PCG personnel. This innovative partnership highlights the seamless integration of technology in public service, aligning with the nation’s drive toward modernization.
The launch event, held at the PCG National Headquarters in Port Area, Manila, showcased the new ID cards, which combine official identification with cashless payment capabilities. This dual-purpose functionality enhances the efficiency and convenience of PCG personnel in their daily operations while integrating with beep™’s extensive payment network, widely utilized in public transport and retail.
“As PCG personnel adopt their new beep™-enabled ID cards, they gain access to an elevated experience that simplifies daily transactions and professional responsibilities,” said Jonathan Juan “JJ” Moreno, President & CEO of AF Payments Inc. “This collaboration underscores our shared commitment to leveraging technology to enhance public service.”
Department of Transportation (DOTr) Secretary Jaime Bautista commended the initiative, emphasizing its broader implications: “This project reflects a forward-looking vision, integrating technology seamlessly into the lives of our frontliners. It is a testament to the PCG’s modernization efforts and dedication to progress.”
PCG Commandant Admiral Ronnie Gil L. Gavan echoed these sentiments: “The introduction of beep™-enabled ID cards is a step toward digital visibility and modernization, aligning with our goal to harness emerging technologies for the benefit of our personnel.”
The beep™-enabled ID cards offer PCG personnel access to cashless transactions across various transportation systems, including LRT, MRT, and P2P buses. They are also accepted at retail outlets such as Lawson and Uncle John’s, providing added perks such as rewards points, exclusive promotions, and freebies.
This initiative serves as a model for other government agencies to adopt similar innovations, fostering a more efficient, digitally driven public service ecosystem.
AF Payments Inc. invites businesses and government institutions to explore partnerships that enhance operational efficiency and promote digital transformation. Interested parties may visit beep™ Business or contact the Service Desk at (02) 87379600, 09175121319, or 09985819675.
