Xpeng Philippines has named actress, television host, and recording artist Anne Curtis as its official brand ambassador. Curtis was officially introduced as Xpeng PH’s ambassador during the car brand’s launch last September at the SM Mall of Asia Arena in Pasay City.
Xpeng shared that the choice of Curtis as brand ambassador reflects the values she shares with the company: confidence, curiosity, and a forward-looking spirit. Xpeng Southeast Asia Marketing Director Hanna Tao said that Curtis presents an elegant aura and has constantly evolved while staying true to her audience or followers.
“Anne brings together elegance, energy, intelligence, and authenticity. She is modern, stylish, and constantly evolving, while staying true to her audience. As we begin our journey in the Philippines, we are excited to have her as our partner in bringing Xpeng’s premium and human-centered vision of intelligent mobility to Filipino drivers,” said Tao.
Xpeng also shared that Curtis is someone who has “stayed at the top of her game across film, television, hosting, and music.” As such, Xpeng believes that Curtis is an aspirational Filipino talent whose sophisticated yet approachable profile reflects the brand’s own path of redefining luxury mobility with Physical AI.
For Curtis, it all started behind the wheel of the L03. “Ever since I first drove the XPENG L03, I’ve wanted people to experience it for themselves. It’s smart, stylish, and makes every drive feel new and exciting. If you’ve been waiting for the right time to go electric, Xpeng makes it so easy to say yes. I’m happy that more Filipinos will soon be able to drive an Xpeng home,” Anne Curtis shared.
Xpeng officially entered the Philippine automotive market last September, and it held a grand launch at the SM Mall of Asia Arena, featuring the Xpeng X9 and the Xpeng L03. The Xpeng X9, the brand’s flagship seven-seater MPV, is offered in two variants that are differentiated by the second-row seats. The Xpeng X9 Long Range trim is priced at P3,858,000, while the Xpeng X9 with second-row premium seats comes with a sticker price of P4,058,000.
Meanwhile, the Xpeng L03 is the brand’s next-generation AI SUV Coupe, which is offered in four variants, comprising three battery-electric models and one range-extended electric vehicle (REEV). Leading the lineup is the previously announced Xpeng L03 EV RWD Long Range Ultra at P2,058,000. It is joined by the L03 EV Long Range at P1,698,000, the L03 REEV at P1,598,000, and the L03 EV Standard Range at P1,548,000.
Autocar’s Take
Xpeng PH has chosen Anne Curtis to be its brand ambassador, as she shares the same values with the company: confidence, curiosity, and a forward-looking spirit. Curtis’ elegant aura, coupled with her authenticity, further adds to the reasons why Xpeng wanted her to be its official brand ambassador as it enters the Philippine market. This is not the first time that Anne Curtis will be endorsing a car brand. Back in 2013 and 2014, Anne Curtis was the face of Audi Philippines.
