Honda Philippines, Inc. (HPI), the motorcycle division of Honda in the local market, announced that it has reached its 12 million cumulative unit sales milestone. The brand said that this achievement shows Honda’s sustained growth in the Philippine market, driven by “strong customer trust” and “reliable mobility solutions for Filipinos.”
HPI shared that the 12 million unit milestone is a shared achievement between the company and its community of riders, dealers, partners, and associates who have contributed to the brand’s journey over the years. Of note, Honda was able to achieve its 9 million motorcycle sales milestone last year. This shows the strength and the foothold that Honda possesses in the local market.
HPI added that its recent sales milestone is also a testament to the local market’s continued confidence in the brand. Honda noted that Filipino customers rely on its motorcycles for “daily mobility, livelihood, and personal pursuits.”
“This milestone reflects the trust and support of our customers and the dedication of our Associates and Partners who continue to bring the Power of Dreams to our daily lives. It is a shared achievement that inspires us to keep delivering high-quality products and services that meet the evolving needs of Filipinos,” said Honda Philippines, Inc. President Takeshi Kobayashi.
The sales driver for HPI’s 12 million unit sales milestone is the Click125, which is regarded as the number one and most trusted motorcycle in the country, according to Honda. The Japanese motorcycle brand said that the Click125 is known for its fuel efficiency, advanced features, and modern design. It has also proven itself when it comes to being a reliable mobility partner, which helped Honda to further expand its presence in the Philippine motorcycle industry.
Over the years, HPI noted that it has expanded its reach and strengthened its position in the industry by offering a diverse range of technologically innovative motorcycle products that meet the needs of various riders, from daily commuters to entrepreneurs. Moving forward, the company remains committed to valuing quality, innovation, and customer satisfaction as key factors to sustain its growth, as well as further strengthen customer trust.
Autocar’s Take
Honda continues to flex its status as one of the most trusted motorcycle brands in the Philippines. Its 12 million unit sales milestone did not happen by accident, as Honda did its homework by understanding what the market is looking for, and by developing motorcycles that cater to diverse riders. As such, its recent sales milestone is a testament to the local market’s continued confidence in the brand.
Moving forward, Honda remains committed to further upgrading its strategy to be able to maintain its foothold in the local market by offering innovative products while having a great understanding of the market trends. With this, Honda Philippines, Inc. aims to keep the power of dreams alive and kicking.
