In the world of motoring journalism and automotive content creation, few privileges rank higher than being entrusted with a brand-new car from a manufacturer. Whether you’re a veteran motoring reporter, a lifestyle writer, or a rising vlogger, the moment you are handed the keys, you are not just holding a product—you are holding the reputation of the brand, the trust of its custodians, and, quite often, a multimillion-peso machine.
That privilege comes with responsibility.
Cars on Loan, Not for Abuse
Press cars are provided so that the media may evaluate, test, and share informed impressions with readers and viewers. The responsibility is to use the vehicle as intended—driving it in the environments, conditions, and scenarios the manufacturer designed it for. A compact crossover? It should be tested in the city and on light highway runs. An off-road pickup? It can be tested on trails and rough roads. A sportscar? It deserves to stretch its legs on expressways or, if the manufacturer allows, in controlled track conditions.
What is unacceptable, however, is abusing that trust by subjecting the car to activities it was never cleared for.
A Case of Abuse
Recently, a vlogger borrowed an ultra-expensive unit from a car manufacturer. Instead of responsibly testing it for its intended purpose, he entered it in a dirt rally event—without the manufacturer’s knowledge or consent. The incident came to light when rally organizers posted action photos of the car in competition, complete with the vlogger’s name appearing in official timed results.
To be clear: no carmaker lends out a press car for motorsport without explicit approval. And for good reason. Insurance policies covering press units explicitly exclude competitive racing, rallying, and time trials. Should damage occur—and in motorsports, it’s only a matter of when, not if—the liability falls squarely on the borrower. More than that, the brand’s trust is violated, putting future opportunities for other journalists and creators at risk.
The Duty of Care
Every media or social media personality who borrows a car must understand: these are press units, not personal property. The duty of care extends beyond keeping them clean and returning them with fuel. It means respecting the terms of the loan, driving responsibly on public roads, and never engaging in stunts, races, or unauthorized off-road adventures.
If there’s genuine need or editorial value in putting a vehicle through more extreme conditions—say, a circuit test, off-road challenge, or even a sanctioned rally—the rule is simple: seek the manufacturer’s consent first. Many brands are more than willing to organize official track days, off-road demonstrations, or provide specially prepared vehicles for these purposes. Without that consent, it’s not just reckless—it’s professionally irresponsible.
Protecting the Profession
At the end of the day, journalists, vloggers, and influencers alike represent more than themselves—they represent the wider motoring media community. A single lapse in judgment can damage relationships between manufacturers and the press, and worse, may lead to manufacturers tightening access or cutting off loans altogether.
