Aston Martin is thrilled to announce the launch of its first capsule collection in partnership with lusury fashion and lifestyle brand BOSS. This collaboration seamlessly blends heritage, innovation, and contemporary style. This marks the beginning of a new lifestyle partnership between the iconic fashion house and the renowned ultra-luxury sports car brand.
This inaugural collection is the result of a close collaboration between the design teams of both brands, drawing inspiration from Aston Martin’s lineup of high-performance vehicles and BOSS’s commitment to premium craftsmanship. As part of a forward-looking partnership, BOSS and Aston Martin will release two capsule collections each year, each one meticulously designed to meet the highest standards of performance and style.
Building on their shared passion for racing, the first BOSS x Aston Martin collection is a celebration of British automotive excellence and the timeless elegance of BOSS. The collection offers a versatile lifestyle wardrobe that embodies modern sophistication, reflecting the best of both brands.
For this capsule, BOSS has partnered with Aston Martin to create an off-the-track lifestyle wardrobe that caters to the luxury performance needs of today’s discerning consumer. The collaboration is a perfect blend of innovative design and quality craftsmanship, with Aston Martin’s renowned attention to detail and BOSS’s tradition of impeccable tailoring.
The collection incorporates elements inspired by Aston Martin’s iconic vehicle interiors, such as quilted leather and meticulously crafted details like zip pullers, cord ends, and snap buttons. One standout feature is a unique cord adjuster, inspired by Aston Martin’s bespoke aluminium oil filler cap. The collection also incorporates lightweight, high-performance materials commonly used in sports car design, including carbon fibre taped seams, enhancing both the style and functionality of each piece.
The collection is brought to life through a striking campaign featuring world-renowned Aston Martin Aramco Formula One® Team driver and BOSS brand ambassador, Fernando Alonso. Embodying the essence of the collaboration, Alonso personifies the dynamic and effortlessly stylish spirit of both brands. As the face of this exciting campaign, Alonso encapsulates the BOSS mantra, “Be Your Own BOSS,” and reflects the intensity and style of an Aston Martin driver.
“I’m honored to lead the campaign for the first-ever BOSS x Aston Martin capsule collection. Both BOSS and Aston Martin represent commitment, innovation, performance, and iconic style. I’m excited for fans to experience the energy and creativity that have gone into this collaboration,” said Fernando Alonso.
The collection features tailored pieces crafted from luxurious, high-performance fabrics, such as superfine merino wool jersey and a durable carbon fibre and cotton denim blend. Key outerwear pieces deliver both sophistication and functionality, presented in a smart color palette of white, pale gray, opal green, and dark mink. This menswear range exudes innovation, impeccable BOSS aesthetics, and elegant design elements inspired by Aston Martin.
The BOSS x Aston Martin collection is now available on boss.com, in BOSS stores, and through select wholesale partners.
