Volvo Philippines, under Hyundai Asia Resources, Inc. (HARI), has launched its new safety campaign for 2025—Volvo: Being Alive—with a mission to achieve zero road fatalities. Rooted in Volvo’s longstanding commitment to safety, the initiative builds on decades of innovation and advocacy to foster a culture where every road user plays a part in ensuring safer mobility.
Volvo has long been a pioneer in automotive safety, with its invention of the three-point safety belt credited for saving over a million lives. Today, the company aims to protect millions more, not just through vehicle technology, but by cultivating shared responsibility across communities.
Volvo: Being Alive extends safety beyond the driver and passengers. It promotes collective awareness and action through a series of programs including educational partnerships, road safety forums, and public outreach activities. These efforts are designed to equip individuals with the knowledge and mindset to make safety a daily, conscious choice.
This campaign reprFesents a modern approach to road safety—one that values life in all forms, regardless of how one interacts with the road. By emphasizing mutual care and accountability, Volvo underscores that safety is not only engineered into its vehicles, but also lived through human choices.
In the Philippines, Volvo’s greatest contribution goes beyond its premium vehicles. It aims to inspire confidence among Filipinos to live fully, supported by a culture that values protection and mindfulness on the road.
To know more about Volvo: Being Alive, follow Volvo Philippines on Facebook at facebook.com/volvocarsph.
